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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). In comparison, Twitter is a piece of cake. Every week.

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Top 7 Social Media Competitor Analytics Tools For Marketers And Agencies

Keyhole.co

By performing a competitive audit and benchmarking your social media metrics against competitors, you can rectify the exact problem areas you see in your social audit. Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy.

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Top 7 Social Media Competitor Analytics Tools For Marketers And Agencies 

Keyhole.co

By performing a competitive audit and benchmarking your social media metrics against competitors, you can rectify the exact problem areas you see in your social audit. Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. A new research study of 1,400 U.S. You certainly covered some great reasons to that point.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. Interesting read and comparison.

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Excellent comparison to A/B and multivariate testing, too. Great, great stuff.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.