Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Cool, and a difference-maker, but not 100% transformative. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook.

iPad 133

iPad Content iPhone Wireless 133

Keyhole.co

OCTOBER 19, 2022

By performing a competitive audit and benchmarking your social media metrics against competitors, you can rectify the exact problem areas you see in your social audit. Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

By performing a competitive audit and benchmarking your social media metrics against competitors, you can rectify the exact problem areas you see in your social audit. Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). In comparison, Twitter is a piece of cake. Every week.

Social CRM 131

Social CRM Influencer Klout Social Media 131

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, I’m not sure that’s a good comparison.

Social Media 146

Social Media Strategy Consultant Web 2.0 146

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Excellent comparison to A/B and multivariate testing, too. Great, great stuff.

Social Media 119

Social Media Consultant Social CRM eBook 119

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. Interesting read and comparison.

Social Media 120

Social Media Strategy Social CRM MySpace 120