Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). In comparison, Twitter is a piece of cake. Every week.

Social CRM 131

Social CRM Influencer Klout Social Media 131

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. Interesting read and comparison.

Social Media 120

Social Media Strategy Social CRM MySpace 120

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Previously, content about Kodak products would have been created by the media.

Content 123

Content Marketing Consultant Social Media 123

Keyhole.co

OCTOBER 19, 2022

By performing a competitive audit and benchmarking your social media metrics against competitors, you can rectify the exact problem areas you see in your social audit. Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

By performing a competitive audit and benchmarking your social media metrics against competitors, you can rectify the exact problem areas you see in your social audit. Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, I’m not sure that’s a good comparison.

Social Media 147

Social Media Strategy Consultant Web 2.0 147

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 127

Social Media Strategy Influencer Case Study 127