Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”.

Analytics 275

Analytics Radian6 Sysomos Crimson Hexagon 275

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 103

Content Marketing Social Media Communities 103

Convince & Convert

MAY 17, 2012

All-in-one view of social media channels. In-depth analysis of your social media marketing program. Analytics system isn’t perfect (pulls in all recent posts (including drafts) which can skew data, doesn’t show all past data for accurate comparisons). 5 for up to 5 social media accounts. Argyle Social.

Social Media Management 151

Social Media Management Social Media Small Business Tools 151

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book?

Social CRM 133

Social CRM Twitter Social Media Brands 133

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. You’re thinking that I’m crazy. But, I’m not.

Social Media 101

Social Media Strategy Twitter Advertising 101

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Blogging has reached that point, and now social media is approaching it.

Social Media 106

Social Media Consultant Twitter Social CRM 106

Hootsuite

OCTOBER 19, 2021

We’ve got a complete comparison chart at the end of this post, but here are the key differences you should know about: Posting and scheduling. Facebook Business Suite is a very useful tool for anyone using Facebook and/or Instagram as their primary social media marketing and advertising platforms. Source: Facebook Blueprint.

Facebook 135

Facebook HootSuite Instagram Marketing 135

Convince & Convert

FEBRUARY 9, 2010

That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). It used to be that scandalous lies got talked about.

Social Media 103

Social Media Strategy Twitter Comments 103

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully.

Social Media 112

Social Media Strategy Influencer Case Study 112

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. A driving force behind the company’s SUBSCRIBERS RULE!

Social Media 106

Social Media RSS Marketing Twitter 106

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. link] [link] Doktor Marketing Are You Suffering From Premature Calculation? It’s about behavior.

Social Media 97

Social Media Metrics eBook Brands 97

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Give this a try will you?

FAQ 118

FAQ Content Social Media Video 118

Convince & Convert

SEPTEMBER 21, 2010

based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. . • How much time will you be able to allocate to this project?

Social Media 140

Social Media Radian6 Strategy Tools 140

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 134

Social Media Strategy Twitter Comments 134

Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. We may be the least… [link] #marketing [link] Wissensauslese RT @jaybaer: What BP Can Learn from Umpire Jim Joyce: We don’t ask for much, really. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Fawn Thanks Jay.

Social Media 133

Social Media Strategy Twitter Consultant 133

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Would it work as a marketing and/or presentation device? Cool, and a difference-maker, but not 100% transformative. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. Would it work with a i-pen or something like that?

iPad 103

iPad Content iPhone Social Media 103

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Tools Consultant 167

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. There are two strategic ramifications for this new era of content marketing. Targeted at marketing directors. But, it’s still important.

Social Media 110

Social Media Strategy Content Report 110

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. Well…duh!

Social Media 109

Social Media Strategy SEO Automotive 109

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? link] Sounds like Randy should be in marketing! link] Sounds like Randy should be in marketing!

Social Media 105

Social Media Strategy Airlines Types 105