Why Influence Mining is the Next Gold Rush | social crm | Social.
Convince & Convert
AUGUST 10, 2010
Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message.
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