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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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The Pros and Cons of Social Media

Ignite Social Media

In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people. Social media has both its pros and cons, both for private users and brands. Pros of Social Media. Below are the 5 pros of social media.

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Best Practices for Going Dark on Social Media

Ignite Social Media

Below we outline some best practices when it comes to going dark on social media. . When to Go Dark on Social Media. When to Resume Social Media Activities. Unless it’s a yearly event and it’s easy to make the 1:1 comparison, expect your numbers to be lower. What to Do While Dark.

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5 must-have social media dashboard templates for brands

Sprout Social

Using a social media dashboard to glean vital insights from your data will help you successfully convey your team’s impact every time. In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business.

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Organic vs. paid social media: A hybrid strategy that works

Sprout Social

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

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Top 7 Sprout Social Competitors & Alternatives [Comparison]

Hootsuite

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. 1 Social Media Tool Create. See full pricing here.