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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 139
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YouTube Rolls Out Changes to Studio Analytics to Reduce the Pressure of Data Comparison

Social Media Today

With some creators feeling pressured by upfront data displays, YouTube is trying to make analytics easier with recaps and gamification.

Analytics 192
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Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers

Buffer Social

When it comes to social media management tools, choosing the right one for your accounts can be a challenge. Most social media marketers looking to run an active social media account will want to schedule more than 100 posts. At Buffer, we’ve been in the social media game for a while.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics.

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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

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YouTube Rolls Out Changes to Studio Analytics to Reduce the Pressure of Data Comparison

Social Media Today

YouTube says that some creators felt pressured by some of its up-front data displays.