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Facebook Analytics, the Pixel, and Events

Jon Loomer

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

Analytics 155
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Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

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Meta Ads Benchmark Report

Jon Loomer

Your peers are found based on: – Campaign goals – Regions – Industries – Business Sizes – Bid Strategies – Pixel events This helps compare your results with important context. Without that context, the comparison means nothing.

Report 93
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Facebook Ads Research Tool: Test and Learn

Jon Loomer

Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Campaign Comparison Test: Overview. Campaign Comparison Test: Set Up. Event source. Account Test.

Research 167
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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. When a user opts-in, Facebook will report on up to eight events, while if a user opts out, only one event will be reported. . As only the highest-prioritized completed event will be reported (e.g.,

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How to Use the New Facebook Test and Learn Tool

agora pulse

The campaign comparison test helps you understand which Facebook campaign adds more conversions at a lower cost to your business. For example, when it comes to selling on Facebook , you could compare the effectiveness of two campaigns driving purchase events. How to Set Up a Campaign Comparison Test. The tests work like this….

Tools 123
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How to Use the New Facebook Test and Learn Tool

agora pulse

The campaign comparison test helps you understand which Facebook campaign adds more conversions at a lower cost to your business. For example, when it comes to selling on Facebook , you could compare the effectiveness of two campaigns driving purchase events. How to Set Up a Campaign Comparison Test. The tests work like this….

Tools 122