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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Here is a roundup of some recent Facebook changes and useful Facebook utilities and statistics and their implications on business. 11 Facebook Features & Statistics Businesses Can leverage: General search engine queries on Facebook are growing (Google’s nemesis?). FB is planning on making its core apps (email etc.) more robust.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

You’ve probably seen statistics claiming as much. And that’s just the tip of the statistical iceberg! comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are.

Airlines 210
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. RSS & email subscriptions. They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#.

Analytics 350
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Under the Social Media Influence

Socialized

My excitement was short lived, however, as I read: “They then went on to measure various statistics about these accounts, including audience size, retweet influence and mention influence. The tools and expert analysis required to do this correctly are out of the reach of most individuals and small companies. The conclusion?

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Out of a Job But Not a Statistic

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Out of a Job But Not a Statistic As of Friday, I was left without a job. The software company I worked for as a Business Development Manager locating top partners and getting them to sell our products had to cut expenses. In my life, I have never seen it this bad.

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

SEO 166