article thumbnail

Reputation Management and Digital PR

Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

article thumbnail

8 Do’s and Don’ts When Emailing a Company Newsletter

Writtent Blog

Do Get Permission to Send Your Company Newsletter. A good basic format to follow might be: Hey [Friend’s Name], As you may know, I’m [a small business owner, starting a new blog, working for XYZ Company, etc.]. I/we send out a monthly email newsletter full of [industry tips, recipes, deals, etc.], Thanks, [Your Name].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What's THE most important part of Online Reputation Management (ORM)?

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORM , SEO , Social Media , Strategy » What’s THE most important part of Online Reputation Management (ORM)? What’s THE most important part of Online Reputation Management (ORM)?

article thumbnail

Social Media Lessons from America’s Biggest Company

Convince & Convert

Such a large company presents many opportunities for engagement – at the global, national, regional, and local levels – but those layers come along with many complications. ” Chad’s team incorporates the marketing and advertising interests of Walmart with its public relations and reputation management interests.

Company 140
article thumbnail

4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

Managing corporate reputations is tricky in the modern era, as SeaWorld proves. That’s why you must take your company’s brand integrity into consideration in everything you do, including your search engine optimization efforts. Too many companies use stale and icky SEO tactics to reach for the coveted first page of rankings.

article thumbnail

Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Down a new path?

Review 368
article thumbnail

Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.