Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Figure out a social media content strategy. Plan Ahead.

How To 90

How To Health Care Skills Small Business 90

Saying It Social

MARCH 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships.

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Sites Activities Social Media StumbleUpon 132

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Share this on del.icio.us.

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Study Health Care Facebook Digg 155

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. It’s about marketing sideways , not marketing head-on. That’s understanding that social media success is a long putt, not a tap-in.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

MAY 26, 2013

Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Now, with the IBM Engagement Advisor, they’re making it available to companies to help with all customer interactions. Not bad for a computer.

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Engagement Health Care Insurance Hotels 132

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. The blog will remain the same. Definitely.

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Social Media Strategy Travel Team 115

Convince & Convert

APRIL 16, 2013

The changing communications landscape has also led to revolutionary changes in the world of market research. Unfortunately, not every market research professional is adopting this new form of research citing its lack of structure as a major drawback. Some of the elements may exist within your company, but many do not.

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Analytics Press Release Health Care Data 139

Talkwalker SM

APRIL 14, 2016

In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers.

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Pharmaceuticals Health Care Hashtag Survey 60

Ari Herzog

AUGUST 21, 2010

Following in the spirit of my friends Anna Barcelos and Dave Atkins who each seek new jobs (please click their names to see what they’re looking for, should you be able to assist them), I’d like to tell you what I’m doing… I shouldn’t need to tell you that I live and breathe social media.

Pharmaceuticals 133

Pharmaceuticals Health Care Retail Social Media Management 133

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Serious disconnect there.).

List 155

List Twitter Brands Microsoft 155

Proactive Report

DECEMBER 2, 2013

You need to establish the value equation for your company or client and provide results that meet that framework. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Averting crises and mitigating reputation issues.

ROI 69

ROI Case Study Health Care Insurance 69

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

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Company Twitter Software System 149

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Policies 93

Policies Template Templates Examples 93

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

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Class How To Health Care Comments 207

ProBlogger

OCTOBER 5, 2016

The United States integrated the 80/20 rule in its Affordable Care Act that changed the way Americans as a whole accessed health care. government adopted the 80/20 principle to require health insurance companies to spend at least 80% of the premium dollars collected on medical care to improve the quality of health care.

How To 55

How To Health Care Microsoft Blogger 55

Writtent Blog

JANUARY 2, 2015

Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas. The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. Know Marketing and Business. Image source.

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Sample Samples Pharmaceuticals How To 40

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. I’m now following everyone on the social media list.

News 150

News Social Media Health Care LinkedIn 150

Diva Marketing Blog

JUNE 22, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. On today's Diva Marketing Talks CK Kerley - Epiphany and Valeria Maltoni - Conversation Agent join me to discuss what is frequently at the center of social media marketing. 30-minutes.

Conversation 40

Conversation Marketing Health Care Web 2.0 40

Laurel Papworth

DECEMBER 21, 2023

00:02:33.590] – Laurel Papworth But I think given today, and this has only happened since the weekend, but there’s been a break in all the major companies providing responsible AI directions. And then the next thing you know, you’re thinking, Oh, I’ll do this to personalise email marketing. AI comes with these.

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Course Committee Data Training 52

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? More than ever, real-world catastrophes play out on social media in real time.

Social Media 145

Social Media How To Policies Team 145

Webbiquity SMM

SEPTEMBER 30, 2010

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Essential Topics for an Organizational Social Media Policy.

Policies 180

Policies Social Media Guidelines Plaxo 180

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Listen Now. The RSS feed is: [link]. Jay: Absolutely.

Social Media 116

Social Media Committee Team Questions 116

Bare Feet Studios

JUNE 1, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > News , Strategy > Thinking About Having Your Own TV Show? Thinking About Having Your Own TV Show?

Data 44

Data Video Upcoming Ustream 44

Hootsuite

APRIL 7, 2021

Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. To help, we’ve put together this overview of the fledgling platform, as well as its pros and cons from a marketing perspective. That said, Clubhouse is so new that brands also have to figure out how to join in.

Influencer 143

Influencer Privacy Template Templates 143

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. You pay a publisher or social media company for placement.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Adam Sherk

DECEMBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? Topic pages consolidate all of a site’s coverage on general, popular subjects such as specific news figures or companies. So bottom line, are Living Stories a good idea?

Google 112

Google Health Care Press Release News 112

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Habib , MTV Werner Vogels , Amazon.com Wes Spears , The Weston Group Will Weider , Ministry Health Care and Affinity Health System If you enjoyed this post, make sure you subscribe to my RSS feed !

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Habib , MTV Werner Vogels , Amazon.com Wes Spears , The Weston Group Will Weider , Ministry Health Care and Affinity Health System If you enjoyed this post, make sure you subscribe to my RSS feed !

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Viper Chill

DECEMBER 13, 2009

Three as at 18 my blog managed to get me a lucrative job in the internet marketing field or four as I managed to quit my job and start working for myself. I made around $5,000 through my websites over the next year and over $20,000 through coaching about internet marketing. I do say most people here, and not everyone.

How To 69

How To Sites Energy MySpace 69

Hootsuite

MARCH 23, 2020

How to use social media to sell shoes. Well, there was going to be more to it but that was the major point: social can drive sales. Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement.

Health Care 145

Health Care HootSuite Organization Instagram 145

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. How to Use Twitter Analytics: The Complete Guide for Marketers.

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List Social Media HootSuite URL 145

Buffer Social

MARCH 3, 2022

Question: I feel like I’ve waited too long to get started with TikTok because I didn’t originally think it would be a good social network for marketing to customers, it seems that’s not the case any more and now I’m wondering is it too late for me to start from scratch on TikTok?

Film 86

Film Small Business Video Health Care 86

Laurel Papworth

MAY 13, 2014

Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. compare it to social media funding, civic crowdsourcing and peer to peer industries. Social Activism.

Collaboration 104

Collaboration Crowdsourcing Banking Project 104

Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights. Campaign Management.

Skills 40

Skills LinkedIn Health Care Statistics 40

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Socially Sorted

JUNE 4, 2016

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . Let’s just say I have had a lot of social media lessons from tourism.

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Tourism Social Media Brands Hotels 40