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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

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How To Become a Professional Writer in 12 Steps

Writtent Blog

Aspiring journalists should specify their interest in news reporting, feature writing, or investigative journalism. Include a variety of samples that highlight your versatility and expertise in different writing styles. If you’re a freelance writer seeking diverse clients, include samples that span different tones and subjects.

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How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

In large organizations, gaining approval for hiring an agency takes time, and you may need to prepare a report defining the business needs. This could be $500 per month for a few posts per week or $10,000 for a complete strategy, full channel management, content creation, reporting, and meeting time. Shareholders.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Industry Reports and Studies: Stay updated on industry reports and studies to identify emerging trends, customer behaviors, and areas of innovation. Another critical piece of the puzzle to address is the skills gap.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% As Statista reports, 79% of US marketers generate revenue using this strategy. . Sageworld.com reports 88% of businesses join marketing events for brand awareness. Here are some statistics to back those up. . Brand awareness.

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