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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action

The Realtime Report

New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action. Under a federal court order, the FDA faced a September 9 deadline to rule on applications from e-cigarette companies to keep their products on the market. Three months after a court-ordered deadline for the U.S.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM.

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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The report also uses those criteria to evaluate the success of the Facebook pages for 30 well-known brands. Brands under fire online fared worst for this.

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The Free Social Media Reporting Template for Marketers

Keyhole.co

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Company goals are the anchoring points of your marketing budget. Check out industry reports or consult peers to get an idea of the range you would have to spend.

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