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7 inspiring examples of corporate social responsibility

Sprout Social

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. This is no small project for a company that burns 750 million gallons of fuel each year. You’ve probably thought long and hard about your brand’s look, personality and voice.

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I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

Buffer Social

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Instead of spreading ourselves too thin by trying to become the expert, we focused our efforts on building a stable company that creatively integrates organizations and local leaders who are already working on the cause. This is your weekly #EngagementMenu : — Immigrant Food (@immigrantfooddc) May 15, 2022.

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Social media managers, you matter now more than ever

Sprout Social

Does social media marketing matter?”. The many talents and skills they have are critical in supporting overall marketing goals. Unlike many other marketing disciplines, social media managers listen and talk to their audience every day, which is why marketing leaders should look to you for the voice of the customer.

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How Reese’s Took On Its Critics and Won

Convince & Convert

‘Tis the season for fun and festive holiday-themed offerings from companies. But what happens when your company’s holiday product doesn’t quite meet consumer expectations? Just as controversial, but a lot more delicious #AllTreesAreBeautiful #Treegate pic.twitter.com/qIg0FR1Xc5. highlight to tweet). It started innocently.

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How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Upon expanding the caption, readers will get the details about the issue and how to solve it. This could be anything from an upcoming product drop to a delicious recipe. Engagement is equally essential, if not more so.

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