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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But the goal of the company is actually to sell alarm clocks. And sales haven’t improved at all with this growth in followers. Which reminds us: never buy followers.

Metrics 107
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Leveraging Social Data for Better Engagement

Oktopost

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data. Hot topics of this episode include: How to leverage social data for better engagement.

Data 174
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What is Good Engagement Rate?

Oktopost

Ask questions about the data that focus on company objectives. By the end of the show, you will be rethinking how you approach marketing and will have a clear definition of what an insight is, and what it most certainly is not. Matt has a passion to produce confident and profitable marketers, who in turn, create profitable companies.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Use these guides to incorporate social engagement data into your lead nurturing: Marketo.

Data 118
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How companies use video content on social media

Visually SM

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Twitter, on the other hand, revealed that tweets that contain videos are nothing less than 10 times more engaging. On Youtube, the increase has been 99% in the same period.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions.

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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

It’s a rising market that is already bringing a lot of success to companies. So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it. Influencer marketing is a marketing strategy where a social media influencer promotes a product from a company.

B2B 59