Vanity Metrics: Definition & Examples for Marketing
Hootsuite
SEPTEMBER 21, 2023
For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But the goal of the company is actually to sell alarm clocks. And sales haven’t improved at all with this growth in followers. Which reminds us: never buy followers.
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