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Engaged-View Placements Clarified

Jon Loomer

Here’s an update on Engaged-View attribution … Back in June of last year, Meta first announced Engaged-View Attribution. As I researched Meta’s definition of each placement and broke down results by placement, a picture started to clarify. Have you been using Engaged-View attribution? That is, until now.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Sure, these numbers can offer a quick ego boost, but the truth is, they often fail to reflect the true engagement and influence of your brand on your business’s bottom line. Which reminds us: never buy followers.

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Leveraging Social Data for Better Engagement

Oktopost

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data. Hot topics of this episode include: How to leverage social data for better engagement.

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Unleash Your Instagram Potential: 10 Definitive Pointers ??

Social Media Network Marketing

With its visually-driven interface and engaging features, it has captured the attention of millions, making it a powerhouse for content creators, businesses, and influencers alike. Know Your Audience : Dive deep into your audience demographics, preferences, and behaviors to tailor your content for maximum engagement.

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. 2-Second Continuous Video Views Definition: We’ll try to show your video ads to people who are likely to watch 2 continuous seconds or more. But in each case, it’s the same.

Eventful 193
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What is Good Engagement Rate?

Oktopost

By the end of the show, you will be rethinking how you approach marketing and will have a clear definition of what an insight is, and what it most certainly is not. Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions.