The Definitive Guide to Instagram Stories

According to a common misconception, generating leads or creating brand awareness through Instagram for B2B companies is easier said than done, given that most of their products or services aren’t as ‘visual’ or ‘tangible’ as, say, a Lifestyle brand.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

This isn’t to say that Facebook should be a central part of every company’s social strategy. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.

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Outdated ECommerce Tactics You Should Definitely Stop Using


Community-driven marketing and customer-driven feedback have become an integral part of not only marketing but merchandising decisions as well for Ecommerce companies. The post Outdated ECommerce Tactics You Should Definitely Stop Using appeared first on The Pixlee Blog.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies.

Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!


Like Casper, cookware company Great Jones has totally nailed the short-and-sweet bio that gets right to the point. The CBD company uses their Instagram bio to explain their products and philosophy, as well as their initiative of planting a tree for every product sold. #8:

How Internal Storytelling Impacts Company Culture

Convince & Convert

Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture. Many Companies Don’t. Eventually that company failed in a very big way.

Performant Recovery Company Review – Should you Fear Them?


Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor. Performant Recovery is one of these companies. Is Performant Recovery a legit company?

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence.

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When The Definitions Are Wrong

Twist Image

You get the chance to leave them with a good feeling and good impression of the soul and the service of your company. For brick and mortar companies, consider playing Christmas music and giving away seasonal treats.

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6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. Don’t let your company be an idea killer.

Social Recruiting Tips to Attract Top Talent to Your Company

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company.

Creating categories and definitions by doing, not debating

The Way of the Web

I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.”

10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try


For example, Little Spoon is a delivery baby food company whose target market is expecting moms and parents with small children. . The post 10 Instagram Hashtag Hacks + Tricks You Definitely Want to Try appeared first on Later Blog.

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand


One group of professionals that you definitely want to attract on LinkedIn are influencers. The post Leveraging LinkedIn Influencers to Boost your Company Profile and Brand appeared first on Devumi.

Make Your Company Look Alive

Net-Savvy Executive

A number of companies have already gone away; they're just not the ones you've heard of. At the beginning of the review, I had roughly 350 companies in the database. A few more have been merged into other services by their parent companies. First, you need a company web site.

How One Company is Measuring What Really Matters

Convince & Convert

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall. Get our Definitive email newsletter.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies


Companies need to have procedures for terminating employees who manage company social media accounts. . I don’t imagine most companies have a contingency plan for social media accounts when terminating the social media manager.

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. While Victoria Secret is not the first company to do this, customized emojis offer a way to give fans something that they can enjoy— all for free.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

Technology (such as beacons and the IoT) is enabling companies to gain greater access to accurate location, proximity, and contextual information about their consumers that helps drive truly personalized experiences across devices. Get our Definitive email newsletter.

We Need a Better Definition of "Native Advertising"

Twist Image

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" Unlike traditional media (which had established formats and specifications across the multiple channels), every web page could be a media company unto itself with different advertising specifications and measurements in place. " We do need a unified definition here.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

You definitely should reach out to the original creator and ask for permission to re-post their photo on your profile before reposting their work. Members of a well-managed, active social media group, by definition, would share and comment on one another one’s posts often.

Why Did a Russian Weed Company Just Buy for $200,000?


Jacob Davidson from put it best: A newly renamed, Russian weed-related company bought using shares of a medical marijuana business run by a former Libertarian Party presidential candidate who thinks that pot should be used to treat Ebola.

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Next Generation Companies

Buzz Marketing for Technology

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. Next Generation Company – is highly collaborative.

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide


Tokio Marine, an insurance company, used lead ads to generate 11,000 leads in just 17 days. Since the company has garnered significant media attention and has a relatively low-priced product, it’s a great candidate for this kind of ad approach.

New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

This is partially because when complaints ARE addressed, companies are doing a satisfactory job at answering them without delay. This discrepancy may cause companies to misjudge the scope and scale of customer service opportunities on Facebook. Image via

3 Social Media Trends to Consider in 2020 Planning

Ignite Social Media

With users turning to these channels to familiarize themselves with new products and companies, brands have a tremendous opportunity to engage and activate those users.

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The Definitive Guide to Setting Up and Marketing a Podcast to Help Grow Your Blog


If you want to take all of this to the next level, then you could also look into finding an Audio Editor VA, either part-time, or full-time through Virtual Staff Finder (Disclaimer: I own this company), or another service – they can then fundamentally handle the whole process for you.

The Ultimate List of Social Media Definitions You Need to Know


It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. For brands, the company logo is usually the best avatar choice. Bitmoji is owned by Snap, the parent company of Snapchat, and is well integrated with the Snapchat app.

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7 Ways to Infuse Your Company Website with Brand Personality

Writtent Blog

Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. Here are some examples of companies getting it completely right: 1.

How Two Companies Pulled a Disappearing Act for a Good Cause

Convince & Convert

In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The company has also pledged to plant one billion wildflowers to offer bees a “a nutritious and much-needed feast.”

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Eric: Definitely.

How to get More Email Signups with Instagram Marketing

Ignite Social Media

With the growing popularity of Instagram, it’s no wonder that more and more companies use Instagram for business promotion. No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram. With over 3.5

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Eric: Definitely.

Targeting Your Social Tribes in Social Media


Therefore, this means that being a brand or company, it is crucial that you get to know who these people or individuals actually are. From company brands to the individual as a brand. Definition of social tribes. Tweet.

Dropbox It Like It's Hot

Jason Yormark Home About Me My Videos My Resume Contact Me Browse > Home / Software / Dropbox It Like It’s Hot | Subcribe via RSS Dropbox It Like It’s Hot August 13th, 2010 Posted in Software Tweet Share I love it when a company does one thing, and does it extremely well. Cloud storage is definitely a growing technology, but for the most part, too complicated for the masses to adopt.

What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer.

5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

By working with a person who has developed a strong reputation and has a blast of followers on social media, influencer marketing is a viable method to get the word out about a brand and help private companies focus on a particular audience.

Facebook Tip: How To Choose Who Can See Your Friends

Almost Savvy

What if you wanted to impress everyone by showing off that you’re connected to that famous author who wrote that book, that socialite who keeps getting into trouble and a couple of 20-something CEOs who just sold their companies and are now billionaires?

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What Brands Need to Know About Instagram’s Checkout Feature

Ignite Social Media

So, there definitely seems to be a market for this feature. On this week’s edition of Ignite Your Week, our focus is on Instagram’s new in-app checkout feature.

What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game.

A Realistic Look at Digital Marketing ROI

Ignite Social Media

The Definition of Marketing Return on Investment. Furthermore, the strict definition of digital marketing ROI is actually this: Image credit: Harvard Business Review. I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed.

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