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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

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Facebook Live: How to Stream a Webinar

Jon Loomer

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. Webinars are a great sales tool for marketers. No additional software for users.

Facebook 188
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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. HIPAA compliant: @Patient, we have deleted your comment to protect your privacy. Please review our full disclaimer before reading any further.

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Post Performance Report: Brands transforming social customer care

Sprout Social

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. But so is transparency.

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Facebook Live: How to Stream a Webinar

Jon Loomer

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. Webinars are a great sales tool for marketers. No additional software for users.

Facebook 142
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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. Technical Support: Resolving common issues and software roadblocks Not only do these use cases improve productivity and creative output, they also have the potential to take a bit of the “blah” out of the average employee’s work day.

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