Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. And yes, the exception is when you want to play with the network and offer them competitions and campaigns. Australia: Corporate Social Media (6).

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Hootsuite

FEBRUARY 6, 2023

Brand image Social media content moderation affects brand image in two ways. First, it’s very clear on social media when a brand ignores its customers. Even if someone initially reaches out via DM or other private channels, they’ll soon take their issues public if they don’t get a response.

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Sprout Social

MAY 16, 2016

Another common issue brands run into with Facebook Events is trying to figure out what size photo to use. Since the posts are public, the event wall serves as a FAQ section for other people that have questions. Invite your co-hosts to answer questions as well to create a sense of community. Pin a Post to Your Event Wall.

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Eventful Brands Facebook Hosting 75

Laurel Papworth

APRIL 23, 2012

is a site where journalists can post up that they want to write a story, what the story is about, and then the community funds it. The problem is, you can’t just put your social object up on a social media site and hope people will find it. I can see a number of issues. Like this Spot.US cyclist story.

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Social Media Influencer FAQ Campaign 73

Convince & Convert

MARCH 28, 2012

According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. gamers ages 10 to 65, play games on social networks or casual game websites. Rewards for Using Self-Service Channels. 7 Customer Service Gamification Benefits.

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CSR Airlines Loyalty Hashtag 126

Convince & Convert

MARCH 28, 2012

According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. gamers ages 10 to 65, play games on social networks or casual game websites. Rewards for Using Self-Service Channels. 7 Customer Service Gamification Benefits.

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CSR Airlines Loyalty Hashtag 125

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. ® This is an issue thatâ??s ® Ability to network ï?® ® Technology skills such as typing, IM language, and social networking ï?® My Slidespace.

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Viddler Skills Automotive Real Estate 100

ProBlogger

AUGUST 31, 2012

Social networking on more platforms. Critique 1: I put too much time and energy in Facebook and not enough in other social networking platforms. Since the trip, I have increased my Twitter presence slightly and started building communities on Pinterest and Instagram. The virtual assistant now filters my email.

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Blogger Real Estate Tourism Energy 38

Buzz Marketing for Technology

JUNE 27, 2008

This time, the corporate finance practitioner told me he was paid for his specific technical knowledge, not for his understanding of business issues. Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

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Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

This time, the corporate finance practitioner told me he was paid for his specific technical knowledge, not for his understanding of business issues. Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

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How To Repository FAQ Aggregator 100

Convince & Convert

SEPTEMBER 22, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them.

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Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The mouvement that is likely to flame out is the ‘entire movement’ is continuing to do things the old way with the new toys imo. You can also try it for free.

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Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

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Social Media Content Analysis Sports 119

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around.

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Content Marketing Consultant Social Media 123

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. To not directly address this question is to skirt the issue Jay. sue_anne Have to disagree about the transparency of BP on this issue.

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Social Media Strategy Consultant Social CRM 153

Convince & Convert

AUGUST 24, 2010

One other thing that I would toss out there…in our community of Social Media, marketing, etc., Thank you for your honesty and your willingness to discuss this potentially delicate issue. there is a lot of overlap and competition in these calls for votes. It’s a shame.

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Social CRM Consultant Social Media MySpace 111

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

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Social Media Policies Consultant Social CRM 151

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Businesses will surely veer between the two given the way their focus shifts.

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Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 6, 2010

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

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CSR Social Media Strategy Consultant 134

Hootsuite

JUNE 22, 2023

Crisis management In the event of a crisis or negative feedback , healthcare organizations can use their social media policy to ensure that they respond in a timely and appropriate manner. Explore the full Johns Hopkins healthcare social media policy , as well as a handy key points and FAQ page.

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Policies Template Templates Examples 99

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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Social Media Strategy Consultant Web 2.0 146

Convince & Convert

JUNE 2, 2010

link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself. If Facebook can address those issues satisfactory it would be great. While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&#

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Social Media Strategy Curation Privacy 131

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

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Questions Social Media Consultant Education 157

Convince & Convert

JUNE 24, 2010

That mission, to add value to the communities they reach, is the heart beat of social. Wanted to point out that we have a strong presence on Twitter (since August) with team of 19 social media specific Care folks on Twitter and Facebook taking care of customer questions and issues six days a week at [link].

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Social Media Strategy Social CRM MySpace 120

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? Good luck converting the masses !

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Social Media B2B Company Consultant 128

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. At least for tracking and measurement issues.) That means: a.

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Social Media Strategy Metrics Organization 132

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. But you're right, location is less of an issue now than ever before. Will there be bumps along the way?

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Social Media Strategy Travel Team 115

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment. link to post]?

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Social Media B2B Strategy Consultant 144

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book.

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Upcoming Project News Social Media 123

Buzz Marketing for Technology

JUNE 27, 2008

Home | About | Issue Archive | Media Kit | Subscribe. But I will suggest ways to think about the issues raised by the new, pervasive Internet tools. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. Connect Home | About EDUCAUSE | Login. A Seismic Shift in Epistemology.

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Web 2.0 Review Wikipedia Construction 182

Convince & Convert

AUGUST 10, 2010

Then I tweeted, and my issue was resolved. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. My wife will attest to the fact that from the time I was 21 until I was 34, I attended a minimum of 3 networking events per week.

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Social CRM Influencer Klout Social Media 131

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

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MySpace Facebook Social CRM Consultant 133

Convince & Convert

SEPTEMBER 21, 2010

FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical.

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Social Media Strategy Radian6 SM2 152

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong.

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Social Media Strategy YouTube LinkedIn 131

Convince & Convert

SEPTEMBER 21, 2010

It’s human nature, especially for a complex and ever-shifting topic like social media, to want complexities broken into morsels. My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept. All blog owners should do this to see what their community prefers.

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Social Media Strategy Social CRM Consultant 138

Convince & Convert

AUGUST 31, 2010

I love what my friend Beth Harte has to say on this issue. I’ve often wondered about this “conversation&# issue. The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. on our website. That’ll be great.

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.

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