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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

FAQ 101

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

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100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Press FAQ.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. The most notorious recent example is Michael Eisner. Question suggested by Fast Company staff.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)

agora pulse

A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment. Let’s take a look at some brands that are setting a great example.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? Also, love the example of mustaches and ice cream.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

The Best Instagram Stories of 2019

Buffer Social

Tastemade is a community of food, travel, and design lovers. They posted this to the Burrow Stories, along with instructions on how their community could download the picture and add to it. Our next pick is from another cookware brand, or rather, from its parent company.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE! For example, if you want to promote new products, you can use Comm100 Newsletter.

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5 Facebook Marketing Tips for Agencies

agora pulse

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products. Here’s some examples: A woman at a restaurant compliments how good her meal was.

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5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people.

How to Use Nextdoor for Business: The Complete Guide

Hootsuite

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Engage with the community. Always looking for new ways to connect with and be accessible to our community.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. And that example is just scratching the surface. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

How to Create a Killer Instagram Bio in 2019

Later

A good example of this is The Wing’s Instagram bio. But The Wing isn’t trying to attract anyone who’s female — only those who identify with their “advancement of women through community” credo. When was the last time you updated your Instagram bio ?

Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media for Customer Service: Are you listening?

Mindjumpers

While customers use social media platforms to complain about service or product, only half of them expect a company response – a low bar for customer service performance. This is good since only three out of ten companies respond to customer service complaints made via Twitter.

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. Create a Crisis FAQ.

21 Quick Tips for an Effective Inbound Marketing Strategy [Infographic]

Your Escape From 9 to 5

Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content” – according to Wikipedia. 17 – Create Social Media Communities.

How to Host a Successful Virtual Event: Tips and Best Practices

Hootsuite

So, is your company ready to get digital? Here’s a rundown of the different kinds of online business events your company can host. Right now there’s an alcohol company trying to figure out how they can sponsor all these @zoom_us happy hours. It’s a community.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. If not, Google offers a comprehensive FAQ on getting included in the news search engine.

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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

Every university offers certain services (flexible meal plans, for example) so these features tend to be touched on lightly. Just be sure to back up these statements with facts, examples and demonstrations.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. .

How Do I Keep My Facebook Group Alive?

agora pulse

It’s important to let people know it’s your company that runs and manages it. While most of your content should be about building an active community, don’t avoid promotional content completely.

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Social Media Automation Rules No Brand Should Break

Sprout Social

You still need to check in on messages and your community. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Automation gets a bad rap.

UTM tracking & URL shortening for social media marketers

Sprout Social

But they’ll be very interested to see how much traffic you’re sending to the FAQ page and customer support page on your site and what kinds of posts are driving users there. If you’re trying to build a strong social media community, you may have an active advocacy program in place.

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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

Every university offers certain services (flexible meal plans, for example) so these features tend to be touched on lightly. Just be sure to back up these statements with facts, examples and demonstrations.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. then provides tips for maximizing company blog success.

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How Do I Keep My Facebook Group Alive?

agora pulse

It’s important to let people know it’s your company that runs and manages it. While most of your content should be about building an active community, don’t avoid promotional content completely.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. Company launches a media content destination for women.

4 WordPress Alternatives: the What, Where, and Why

ProBlogger

Habari is a secure blogging platform designed from the ground up with the current and future needs of the blogging community firmly in mind. Some examples of blogs run on this platform include: [link]. Habari support is available via: FAQ. package FAQ. a thorough FAQ.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Note to readers: all of these companies are Convince & Convert clients. Sound off in the comments, and maybe we’ll put together another post with great examples.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. But “sound” judgment needs to back up every tactical path taken – and not just when a company is in a crisis mode.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? In #23 for example – which is about building a dynamic Facebook fan page – if that headline was “Ways to Make Your Facebook Page More Engaging&# would it have made this list? link] Aaron Lee Thanks for sharing this great blog post Jay, I’ll try to play around with the title and coming up with titles like “Is Your Company More Interesting Than My Wife?&#

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. The second is the humanity that companies are able to bring using social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. As single example: Do you read your own product reviews? There are other examples of quick ways to assess latent need that are even more exciting.

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format?

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