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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

The campaign told the stories of “young game-changers” such as Nasir Barnes, who mentors music students and created a robotics course to encourage underserved children to pursue careers in STEM. Alphabet, Google’s parent company, has more than 150,000 employees. Want to learn more about building a community and engaging your audience?

Campaign 304
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How To Become a Professional Writer in 12 Steps

Writtent Blog

Define Your Writing Goals Clearly outline your objectives and the type of writing you aspire to pursue, such as content creation, journalism, or creative writing. Aspiring journalists should specify their interest in news reporting, feature writing, or investigative journalism.

How To 52
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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170
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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

A social media policy details how the company should be portrayed on social media platforms. Just be sure to tailor your rules to your company’s needs while considering what’s useful for your team. Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

(Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Organic social can work, of course. Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

Community hashtags. Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. For instance, Bullet Journal has been able to grow its presence on Instagram by getting customers to promote its products for them. Community Hashtags.

Hashtag 111