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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

Sprout Social

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. How to identify valuable brand collaborations. cosmetics and Dunkin’.

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Anilinkz Alternatives And Similar Sites

SocialFish

Anime lovers face many difficulties finding a reliable website for streaming their favorite anime series, especially due to major ISP restrictions and sites shutting down. Anilinkz loyally followed the paths of those characters as their tale unveils, but now it’s time to look at other sites that do just the same. What is Anilinkz?

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How to Grow on Instagram with Brand x Brand Collaborations

Later

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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5 Ways to Make Your Influencer Collaboration Successful – From a Former Micro-influencer

Pixlee

One of the most successful techniques brands can utilize when collaborating with an influencer is scarcity marketing. Jeffree Starr released a palette with Shane Dawson through Morphe – so successfully, they broke the site’s ecommerce engine. . One thing that is very important for influencer collaborations is staying organized.

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In the Collaborative Economy, Are Local Classifieds in Trouble?

Stay N' Alive

I''m a big fan of my friend Jeremiah Owyang''s principle of " The Collaborative Economy." The Collaborative Economy is a new phase of this principle, where instead of only sharing online, close friends, family, and some times strangers are now using online tools to find ways to share in real life.

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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. About the Jessica Gioglio: Follow @savvybostonian.