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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195
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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. Good agencies can help SMBs prioritize the best bang for their buck by carefully tracking a number of metrics, including ROI,” reports Derek Chew.

Marketing 172
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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos.

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4 social advocacy examples that prove authenticity pays off

Sprout Social

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. The time to build your social advocacy program is now.

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What Is a Center of Excellence and Why Do You Need One?

Convince & Convert

In business, and especially marketing, COEs should go further, in order to do what Gartner describes as, “concentrating existing expertise and resources in a discipline or capability to attain and sustain world-class performance and value.” COEs identify these areas and bring together internal resources so they can be shared among groups.

Class 146
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . To address this, Gear followed up by hosting informal social media 101 classes for Instagram, Facebook, and Twitter.

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Buffer vs. Later: Which Social Media Management Tool Is Right for You?

Buffer Social

World-class support: Buffer has an NPS consistently above 50, a customer satisfaction score of 94 percent, and a four-hour first reply time to support tickets. Moreover, Buffer is values-led , an independent company, with transparent roadmaps , salaries , and key business metrics.