Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Advertising 107

Advertising Social Media Strategy Tools 107

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199

Marketing Syndication Adwords Social Media 199

Social Media Strategies Summit

OCTOBER 16, 2019

When fitness magazine Self folded its print edition at the end of 2016, it was unclear what the future would hold. But since then, the magazine has found a new life and demographic of readers on the brand’s Snapchat. This number is larger than Self’s own website, as well as any other platform for the magazine.

Brands 103

Brands NGO Authentication Campaign 103

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry.

Campaign 43

Campaign UGC Content Tourism 43

Twist Image

JUNE 4, 2011

Trying to build buzz with a teaser campaign is just not a viable option anymore.unless you're Apple , or the new Batman movie or something that people are already fanatical about. Now, brands are competing for mindshare in so many different corners that it's very rare to hear about any teaser campaign that ran with truly effective results.

Campaign 100

Campaign Apple Patterns Mobile 100

The Realtime Report

JANUARY 27, 2020

This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events. A considerable investment has to be made to ensure the campaign lasts long enough to get results. With digital advertising, you can easily change a digital marketing campaign and ads to increase sales.

Marketing 190

Marketing Advertising Posterous Campaign 190

Sherrilynne Starkie

JANUARY 11, 2013

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. The US Security and Exchanges Commission (SEC) and the UK’s Office of Fair Trading (OFT) have both imposed disclosure requirements on bloggers.

Blogger 265

Blogger Journal Review Guidelines 265

SocMed Sean

FEBRUARY 24, 2022

Time Magazine reports that even with Zuckerberg’s loud enthusiasm of general regulations, the lack of specific provisions diminishes any impact. Here are five reasons why you should continue using Facebook in your marketing campaigns this year. Facebook Ad Metrics are Robust, and Campaigns can be Easily Adjusted.

Facebook 130

Facebook Strategy Marketing Travel 130

The Realtime Report

JANUARY 26, 2020

This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events. A considerable investment has to be made to ensure the campaign lasts long enough to get results. With digital advertising, you can easily change a digital marketing campaign and ads to increase sales.

Marketing 179

Marketing Advertising Posterous Campaign 179

Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. A well-executed PR campaign makes the job of marketing and sales that much easier.

Reputation 98

Reputation Campaign Energy Curation 98

Bare Feet Studios

MAY 31, 2012

We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. Also in the final three for best social media campaign is fellow SMCHI board member Laura Kinoshita. In the Young Professional of the Year, is Gwen Woltz.

Campaign 81

Campaign Social Media Airlines Travel 81

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. Magazine, and. What worked??

Research 183

Research Sentiment Banking Upcoming 183

Writtent Blog

DECEMBER 21, 2023

SunGard , a managed IT services firm, received some well-deserved accolades for their recent Zombie campaign. Credit Suisse is a stellar example of a company whose positioned themselves as such an amazing resource that B2B decision makers can’t help but be repeat visitors with their digital magazine, “The Financialist.”

B2B 93

B2B Strategy Tips Content 93

Dave Fleet

OCTOBER 30, 2010

Tweet The Globe and Mail , Maclean’s magazine , CTV , the Torontoist and blogTO all ran stories in the last day, alleging that staff of Toronto’s newly-annointed mayor elect, Rob Ford, used a fake Twitter account to deceive a voter into handing over incriminating materials during the campaign.

Twitter 382

Twitter Social Media Campaign Report 382

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Guess what?

Case Study 100

Case Study Consultant Campaign Flickr 100

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. In addition to the imagery itself, the campaign also includes a strategy for amplifying these stories of joy (and the Black creative voices behind them) through brand and editorial partnerships, including Refinery 29’s Unbothered and Black Women Photographers. The same can be said about great campaigns.

Issues 136

Issues Survey Campaign Authentication 136

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! A takeover on Instagram Stories. 1: Jayde I.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Sprout Social

FEBRUARY 17, 2022

Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique. Create a template once and recycle it for relevant campaigns.

Template 132

Template Templates Marketing Sample 132

Dave Fleet

AUGUST 16, 2011

For context, the following excerpt reflects a discussion on the media relations surrounding a new environmental conference, four days ahead of the first day of the conference (emphasis in the excerpt is mine): “What’s the time-line of the campaign?&#. All together, fifty news magazines to inform lead opinion makers.

Conference 400

Conference Travel Hosting Influencer 400

Hootsuite

MARCH 23, 2022

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. Marketers need meaningful data to help them make good decisions about the success (or failure) of their Snapchat campaigns. But for now, Snapchat’s analytics will help you make better decisions about your campaigns.

Analytics 144

Analytics Tools How To Metrics 144

Mindjumpers

JULY 12, 2011

What I also find cool is the new online social campaign from the Netherlands, where season 4 are currently being promoted. All the agency employees are not only introduced, but also stand ready to create a new ad campaign in which the user plays the starring role.

Applications 255

Applications Facebook Case Study Price 255

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend. Analyze Call Metrics to Measure Campaign Effectiveness.

Conversation 149

Conversation Telecommunications ROI Advertising 149

Sprout Social

SEPTEMBER 23, 2021

This is yet another trend that was born without the help of any designer or magazine. In the past, style inspiration was limited to what was seen on screen or in magazines. But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010.

Retail 127

Retail Trends Social Media Fashion 127

Justin Levy

NOVEMBER 25, 2013

This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. By making small changes to your campaigns, and monitoring the results of these changes, you can breath new life into your marketing programs. This could be because you’ve reached a marketing plateau.

Marketing 164

Marketing Exercises Comparison Software 164

Waxing UnLyrical

JUNE 6, 2016

Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign. Airbnb’s Successfully Charming PR Stunt.

Case Study 100

Case Study Study Banking Campaign 100

Hootsuite

JANUARY 6, 2022

Timing is a small but important component of successful social media campaigns. I prepped a handful of beautiful wedding photos to post to the Instagram account of a wedding magazine I work for (we have about 10,000 followers), and scattered them across the course of a week in a deeply non-methodical way. Let’s goooo!

Engagement 131

Engagement Instagram HootSuite Meme 131

Small Business Mavericks

JUNE 10, 2014

Do you remember any Absolut Vodka ads in glossy magazines? It’s very likely you do because the Absolut ad campaign consisted of variations on the same theme from 1981 until the summer of 2013 when they changed their methods to include more than just a beautiful picture. Do you know what I’m talking about?

Analysis 87

Analysis Advertising Campaign Collaboration 87

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5%

Engagement 106

Engagement Nielsen Delicious Campaign 106

Ignite Social Media

JULY 8, 2016

Not to mention, social media serves as an interactive magazine. “It’s a walking, living magazine,” says Emma Parlons of Push PR. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content.

Fashion 112

Fashion Retail Trends Social Media 112

Twist Image

JULY 20, 2018

Consumers don't seek out advertising in the same way that they do with other art forms (music, TV show, a podcast, a magazine, etc.). One YouTube video does not offset a strong advertising campaign, in terms of effect. advertising campaign. That's a tough ask. That makes the creation of it an even tougher ask. ad blocker.

Apple 53

Apple Advertising YouTube Groups 53

Buzz Marketing for Technology

JUNE 28, 2008

AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. The New Yorker has won a National Magazine Award for General Excellence. The Naked Campaign : Steve Brodner draws the Presidential candidates. THE CAMPAIGN TRAIL.

Video 255

Video Conference Energy Policies 255

Waxing UnLyrical

JUNE 5, 2018

In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. On how data can help us meet design goals for creative communications: A4: @mikefalkow Find previous (similar) campaigns that have been successful and analyze the reasons why they were so effective.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Mindjumpers

JUNE 25, 2012

Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. Radio Lions: Repellent Radio by Talent for Go Outside Magazine. It’s a genius executed campaign and platform created to connect people and to challenge the individual user as well as the community she/he belongs to.

Film 168

Film Small Business Curation Mobile 168

Sherrilynne Starkie

JUNE 22, 2013

He then collaborated with a magazine to create a data map of his life. “In Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. It’s a service that helps brands engage directly with people in emerging markets via mobile phones.

Data 327

Data Foursquare Conference Wikipedia 327

Convince & Convert

MAY 27, 2014

But, when one of America’s favorite couples can be part of a campaign promoting roses, that’s a pretty good use of working with a celebrity, don’t you think? The project scored over 187MM impressions from 50+ press outlets including, People Magazine, E! Magazine, and many more. Perhaps they’re a better fit for a future campaign?

Case Study 147

Case Study Study Influencer Project 147

Unmetric

OCTOBER 13, 2019

Victoria’s Secret’s latest campaign in collaboration with British lingerie brand Bluebella unveiled its first-ever plus-sized model in its 42-year history. This was a milestone moment for the brand as it began to finally embrace all women with its #loveyourself campaign, which took everyone by surprise. View this post on Instagram.

Social Media 99

Social Media Apparel Fashion Instagram 99