Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. — VSCO (@vsco) August 7, 2020.

Issues 135

Issues Survey Campaign Authentication 135

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. Magazine, and. What worked??

Research 183

Research Banking Sentiment Upcoming 183

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! A takeover on Instagram Stories. 1: Jayde I.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Guess what?

Case Study 100

Case Study Consultant Campaign Flickr 100

Bare Feet Studios

MAY 31, 2012

We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. Also in the final three for best social media campaign is fellow SMCHI board member Laura Kinoshita. In the Young Professional of the Year, is Gwen Woltz.

Campaign 81

Campaign Social Media Airlines Travel 81

Sprout Social

DECEMBER 16, 2020

Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story. Think captivating magazine ads with half a page of scene-setting. They foster community over advertising. Putting story first means putting community first.

Curation 117

Curation UGC Feed Feedly 117

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns.

Data 327

Data Foursquare Conference Wikipedia 327

Laurel Papworth

JUNE 27, 2010

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle.

Communities 76

Communities Social Networking FAQ Technorati 76

Later

JUNE 21, 2021

On LinkedIn, they’re focused on building engagement with brand-led content from their magazine and advertising campaigns. Wealthsimple is having a major year: ICYMI the brand just raised one of the largest private tech investments in Canadian history! Plus, it’s 100% free to use,” shares Christine. .

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Hootsuite

JANUARY 6, 2022

Well, I guess it’s back to commiserating with the shadow-ban community. Timing is a small but important component of successful social media campaigns. And if that fails? Let’s goooo! Hypothesis: Posting when your audience is online can improve your Instagram engagement rate. Wednesday afternoon? Sure, that felt right!

Engagement 131

Engagement Instagram HootSuite Analytics 131

Sprout Social

FEBRUARY 17, 2022

Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique. Create a template once and recycle it for relevant campaigns.

Template 130

Template Templates Marketing Sample 130

Mindjumpers

JUNE 25, 2012

Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. Radio Lions: Repellent Radio by Talent for Go Outside Magazine. The FuelBand tracks your activity and converts it into your Fuel, so that anyone who’s active can compare their activity with others on the Nike+ community site.

Film 168

Film Small Business Curation Mobile 168

Sprout Social

SEPTEMBER 23, 2021

This is yet another trend that was born without the help of any designer or magazine. In the past, style inspiration was limited to what was seen on screen or in magazines. The internet is home to countless communities, each with its own interests and trending topics. Even a vampire romance movie from 2008.

Retail 125

Retail Trends Social Media Fashion 125

Mindjumpers

OCTOBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! Here is what you can learn from the company to achieve a more engaging and growing community. You want your community to grow bigger and you want people to recommend it to their friends.

Social Media 279

Social Media Fashion Disqus Communities 279

Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. As a community manager you ARE the public relations manager. How does it work?

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Likeable

JULY 1, 2020

Meena Harris is a lawyer, activist, and the founder of the Phenomenal Woman Action Campaign , a female-powered organization that brings awareness to intersectional social causes. She believes when people and communities thrive, your business thrives. SVP, Customer Marketing, Brand Partnerships & C-Suite Engagement, Salesforce.

Industry 134

Industry Marketing Insurance Yahoo 134

Waxing UnLyrical

JUNE 6, 2016

Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign. Airbnb’s Successfully Charming PR Stunt.

Case Study 100

Case Study Study Banking Campaign 100

Pixlee

AUGUST 2, 2021

If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . Podcasts Help Build Community. Podcasts are ripe ground to build up a community. Community can go beyond growing subscribers, as well.

Brands 98

Brands UGC Authentication Influencer 98

Waxing UnLyrical

JUNE 5, 2018

In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. To develop the new website, Coca-Cola spent the past year testing and understanding what types of content resonated the most with its core audience.

Syndication 163

Syndication Curation Social Media News 163

Buffer Social

DECEMBER 10, 2019

So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options. Tastemade is a community of food, travel, and design lovers. They posted this to the Burrow Stories, along with instructions on how their community could download the picture and add to it. And it’s hard to choose. .

Instagram 98

Instagram Patterns Template Templates 98

Convince & Convert

MAY 30, 2013

Over the past 8 weeks, the campaign has generated 629 uses of the #coachfromabove on Instagram alone , including those from Coach. Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. About the Jessica Gioglio: Follow @savvybostonian.

Apparel 133

Apparel Fashion UGC Campaign 133

Laurel Papworth

JULY 2, 2013

Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Module 102

Unmetric

OCTOBER 13, 2019

Victoria’s Secret’s latest campaign in collaboration with British lingerie brand Bluebella unveiled its first-ever plus-sized model in its 42-year history. This was a milestone moment for the brand as it began to finally embrace all women with its #loveyourself campaign, which took everyone by surprise. View this post on Instagram.

Social Media 99

Social Media Apparel Fashion Instagram 99

Oktopost

MARCH 2, 2020

Events, industry magazines, and a good reputation have been your marketing strategy for years. In addition, platforms like Quora, G2Crowd and Capterra have gained popularity with B2B buyers for the quality reviews and credibility of the community. Run hyper-targeted campaigns. The answer is no. It’s time to take the plunge.

B2B 136

B2B Marketing Construction Committee 136

agora pulse

MAY 26, 2016

Unsure how to find relevant audiences to improve or scale your campaigns? In fact, just by changing one interest you could more than double your campaign results. You can even add an extra column for y our own comments, so that you can write down which of those interests are working well after a campaign finishes.

Facebook 152

Facebook How To Advertising Campaign 152

Keyhole.co

MAY 9, 2023

An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. Here’s an excellent example of a brand leveraging campaign hashtag contest.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Hootsuite

OCTOBER 25, 2021

The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. For bigger results, set aside a marketing budget for influencers and develop a unified campaign to launch simultaneously with multiple influencers. And, identify areas to tweak your strategy. Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

SocMed Sean

JANUARY 8, 2012

Instead of marketing to the many, try building relationships with those that can become advocates for your products and services and spread positive messages to their peers As shown in the graphic above, brands and organizations need to appoint community managers whose job it is to listen to the online customer community and develop clear, concise (..)

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Social Media 69

Social Media Press Release Class Course 69

Social Media Strategies Summit

NOVEMBER 14, 2019

In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less. This campaign positioned Amazon as a company that promotes employee growth, generating engagement without being promotional. RESULTS : This post alone generated more than 6,500 likes and nearly 200 comments.

Class 100

Class LinkedIn Brands Microsoft 100

Idaconcpts

FEBRUARY 11, 2016

Buy a magazine at a gas station. This includes the security benefits EMV cards present, support for the new technology in your community, and other observations I may have while making payments with a “chipped” card. Make a purchase at a big-box store. Get a meal inside a fast food restaurant. Get $50 worth of groceries.

Compete 70

Compete Buy Blogger LinkedIn 70

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.

Class 85

Class Training Social Media Case Study 85

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. Source Authentic, Community-driven Posts. Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Social Media Marketing

APRIL 3, 2013

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Flipboard has launched user-created magazines and is partnering with Etsy. As always, all of the links above are available on Delicious ; and this week, I've added my This Week in Social Media Magazine on Flipboard.

Social Media 160

Social Media Flipboard Storify Reddit 160