Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one.

Platform 271

Platform Social Media Influencer Trends 271

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). com, hao123.com

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Social Media Strategies Summit

APRIL 22, 2019

While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. Brands will need to invest in social ads. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%. So what’s next for Stories in 2019?

Trends 142

Trends Social Media Instagram Influencer 142

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Or, change the topics they write about on their blog.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following.

YouTube 139

YouTube Trends Strategy Content 139

Firebelly

APRIL 23, 2013

For millennials, checking social media is as routine as brushing our teeth or eating dinner. Millennials have a need to be connected and fulfill this through constantly texting, updating social networking sites, and responding to emails via smartphone. Here are some interesting things that were found: 1.

Class 174

Class Applications Mobile Travel 174

yMarketingMatters

JANUARY 10, 2014

The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. Remember to check how emails display on mobile.

Social Media 277

Social Media Tips Marketing Mobile 277

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! This presence isn’t strictly limited to branding and consumer-targeted pages, however. By now, we’ve all heard of Social Media.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Ignite Social Media

APRIL 29, 2019

Instagram took a big leap by enabling in-app purchases direct from shoppers’ favorite brands including Nike, Zara, Adidas and more. Frustration grew when Instagram first debuted the feature and users tried to shop and were then taken to the company’s mobile site. LinkedIn Gets Emotional.

Trends 122

Trends Social Media LinkedIn Instagram 122

Ignite Social Media

JANUARY 10, 2018

In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5

Social Media 113

Social Media How To Survey Social Networking 113

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

yMarketingMatters

JANUARY 19, 2012

And surprisingly, so much marketing and branding today lacks personality! Inject your own special personality into your brand, and each piece of content. Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives.

Trends 279

Trends Marketing Mobile Wireless 279

Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 101

Features Social Media Curation Geotagging 101

Mindjumpers

JANUARY 3, 2011

The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. A second question is of course “what is a brand”? with 77% of the respondents.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Hootsuite

AUGUST 2, 2022

If you’re not an entirely new business, then your brand has already made an impression on your customers. Use Hootsuite Streams to track them across every social network. You’ll want to answer where your brand and your competitors stand in the marketplace. Social media customer service is extremely important.

Template 77

Template Templates Strategy HootSuite 77

Convince & Convert

DECEMBER 29, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option.

Advertising 112

Advertising Social Media List Statistics 112

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Define EVERYTHING.

Policies 146

Policies Social Media Guidelines Sentiment 146

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Twist Image

JANUARY 9, 2013

Consumers are fundamentally ahead of brands when it comes to technology and social media. It is the battlecry by which us marketers hope to shake and wake brands up to the realities of our new world. Perhaps the brands are not alone. brand strategy. mobile app. mobile device. social media.

Tumblr 106

Tumblr Sample Samples Mobile 106

Firebelly

FEBRUARY 4, 2010

Social networking sites (SNS). The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Where did they go? Having trouble reading this image? View an alternate.

Facebook 103

Facebook MySpace Paid Search Survey 103

Twist Image

MARCH 23, 2011

"According to Deloitte 's fifth edition 'State of the Media Democracy' survey, 71% of Americans still rate watching TV on any device among their favorite media activities. 42% are online, 29% are talking on cellphones or mobile devices, and 26% are sending instant messages or text messages. online social network.

Advertising 111

Advertising Types Influencer Instant Messaging 111

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Are you ready to market online?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

AUGUST 1, 2019

In turn, they can inform your brand messaging and marketing strategies. You might also be familiar with reputation management – this is a larger umbrella terminology for maintaining the consumer’s perception of a brand. This guide will walk you through all the fundamentals of implementing a review strategy for your brand.

Review 102

Review Strategy Hotels Survey 102

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. The reality, though?

Marketing 89

Marketing How To Authentication Discount 89

Social Media Marketing

JANUARY 24, 2010

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. Branded content syndication will replace some paid media.

Automotive 165

Automotive Marketing Syndication Trends 165

Bill Hartzer

FEBRUARY 9, 2010

Offerpal Media has launched “Offerpal Tasks,&# a new way you can earn virtual currency to use in online games and social networks. Offerpal Media delivers the highest Revenue Per User for online games and social networks. — Proofreading internet content. Share this on Technorati. Tweet This!

Virtual World 103

Virtual World Survey Retail Technorati 103

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140