Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

B2B 155

B2B Features Social Media Aggregator 155

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. That brings us to the sixth benefit. By diving in. .

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Why Should You Use LinkedIn Hashtags?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Questions to ask your employee. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ?

Social Media 109

Social Media How To B2B LinkedIn 109

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022. Getbee readily solves this problem. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. These are some of the questions my co-author Paul Gillin and I set out to answer in our new book Social Marketing to the Business Customer. And how do you measure success?

B2B 130

B2B Social Media Proposal Google Reader 130

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. ” LinkedIn is tops for B2B marketing, but…not for advertising? 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The Biggest Question. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? When you create a page on any platform, one question comes up: how often should I publish new content? Why does every company need a social media strategy? There are 3 main reasons why your company should use a social media strategy: alignment, engagement, and efficiency.

Social Media 130

Social Media Engagement Strategy How To 130

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Example: ACI Worldwide is a software company that provides corporations with real-time payment solutions.

Platform 84

Platform Social Media Insurance Education 84

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis.

Conversation 167

Conversation B2B Marketing GPS 167

The Social Media Incubator

APRIL 29, 2013

77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 50 percent of Twitter users access the site using mobile devices. Instagram had more than 724 percent increase in daily mobile visitors last year. The answer to the When question is “ NOW.”. Among these include.

Social Media 111

Social Media Statistics Marketing Retail 111

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Number of company followers.

Social Media 194

Social Media Metrics ROI Klout 194

Danny WhatMough

SEPTEMBER 19, 2012

Why do some companies make it so hard for you to do business with them? I thinking about broadband or mobile phone providers that make you jump over hurdles to switch provider. Especially when we consider the B2B sales process. Gyms that tie you into long contracts. Here, buyers are making decisions about where to invest.

Company 58

Company Comparison B2B Price 58

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Also, monitor discussions and conversations to get a deeper understanding of the questions, concerns and topics that are top-of-mind for your potential customers. The interactions may or may not involve your company.

Examples 104

Examples Template Templates How To 104

Convince & Convert

DECEMBER 20, 2011

Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). That delay of just a few seconds allows the question “Does anyone REALLY care about this?” An explosion in short-form multimedia, as companies start to truly embrace. ” time to be considered.

Social Media 122

Social Media eBook Mobile Data 122

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120

Video Insurance Facebook Automotive 120

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. A second question is of course “what is a brand”? The study determined that consumers use a mixture of digital and new media to interact with brands and companies.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Atom Thought

OCTOBER 12, 2010

The whole idea about Naukri is privacy, blocking your current company from viewing your profile and so on. 1)Large B2B companies, 2) SMBs and 3) Talent Search are 3 monetisation activities here apart from 4) targeted advertising. Mobile Marketing! People Search. People Connect. Reputation Build-up. Useless or Useful?

LinkedIn 205

LinkedIn Reputation B2B Privacy 205

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn’s best analytics data is pretty much reserved for their Company Pages right now, and won’t be the same as what you can find for personal profiles. ” Next, you’ll be taken to the Company Page. Let’s talk LinkedIn.

Analytics 111

Analytics LinkedIn How To Report 111

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. With the many healthcare news and updates in 2021, we can assume audiences were looking for answers to their questions or sharing their experiences. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 106

Twitter Tourism Travel Education 106

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

Social Media 162

Social Media Flipboard Journal comScore 162

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Here’s how you to access them: Log in to your LinkedIn account.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Here’s how you to access them: Log in to your LinkedIn account.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52