Direct Marketing Observations

MAY 13, 2022

With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Strategy and tactics will take a back seat to community and conversation in 2022. Social resets every day. It always has been. With that in mind, what does the future hold for B2B’ers?

B2B 112

B2B Social Media Conversation Platform 112

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. That’s what we’ve dubbed, “Co-op SEO.&# I’m not an SEO expert, but I’ve learned from some of the best. How Does This Help You? Spread the net.

SEO 115

SEO Social Media Consultant Social CRM 115

Direct Marketing Observations

MAY 7, 2010

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Sprout Social

JUNE 24, 2019

CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Social Babies is a social media agency that specializes in strategy, content, community management and paid social advertising. CF Search Marketing. Social Babies. eSpark Media. Idea Grove.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. From Janrain , a free guide on how to improve conversion rates and data quality.

Case Study 131

Case Study ROI Social Media Team 131

Pixlee

FEBRUARY 19, 2018

MozCon is a three-day, one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. Marketing Profs B2B Forum. Seattle, WA. November 13-16, 2018. San Francisco, CA.

Conference 41

Conference Marketing B2B Class 41

agora pulse

DECEMBER 23, 2019

This will require every organization to fundamentally reexamine their social strategy and will usher in a rebirth of the community manager role. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. ” website | Twitter. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa B2B Summit (September 26-27 Boston). If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. You want more meat, less bun? Same premise.

Eventful 127

Eventful Social Media B2B Conference 127

Writtent Blog

FEBRUARY 14, 2014

This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Quora’s community of resident braniacs compiled this renowned list of hacks that you know will work in the field. It’s among the best examinations of what growth hacking isn’t – for one, it’s not using SEO or SEM.

Resources 111

Resources Startup Marketing Handbook 111

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). I was building social communities online before we had the pure luxury of social networks such as Facebook. If you are not targeting the right customer, anything you do with marketing is all for not and a waste of time and money.

Conversation 78

Conversation Template Templates Marketing 78

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Search Engine Optimization (SEO). PPC for lead generation and B2B. About this course: . — 11. QuickSprout University. Offered by : QuickSprout.

Class 40

Class Skills Social Media Marketing 40

Writtent Blog

MARCH 10, 2014

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Marketing agency Trew was contracted by Bustec, a leading provider of data acquisition products, to create a total redesign of their website, including mobile-optimization and better content. Hammock: Health to You.

Content 85

Content Marketing Energy Case Study 85

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Samir’s Favorite Little Known Social Media Tool : The tool that I love the best is actually an analytics tool and one well known for it’s SEO ability. He’s the president of Human Business Works , an online education community for small businesses. The application I’m talking about is Raven Tools (aff).

Tools 277

Tools Tips Marketing Social Media 277

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.

Questions 167

Questions WordPress Postrank Blogger 167

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. The Western world is a multi-national community. Make sure your website is optimized for local seo. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 12, 2010

It's all about their blog, or get SEO ranking, etc. link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. It's a realm to be gamed (SEO, comment spam, email spam, Groupon/group shopping spam… you invent-it-we-spam-it-with-marketing-spam-spam).

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

MAY 25, 2010

slides from my preso with @bgindra) [link] [link] Mike Malone RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services [link] [link] Scott Appel RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S. link] [link] Abbie S.

Marketing 123

Marketing Social CRM Conference Social Media 123

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Community management and audience engagement. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

FEBRUARY 5, 2010

Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that? We’ve added Disqus as the commenting system. link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. B2B Social Media Example: GE MarkNet by Social Media B2B.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 9, 2012

How can Twitter to used to support SEO efforts? Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Twitter and SEO. The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog.

Tools 201

Tools Twitter Tips B2B 201

Buzz Marketing for Technology

JANUARY 15, 2014

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. I’m not talking about search engine optimization (SEO).

Mobile 243

Mobile Advertising Adwords Data 243

Myrland Marketing

APRIL 6, 2010

Perhaps the Government Affairs Team decides to utilize mobile marketing in order to keep its clients abreast of critical developments while the legislature is in session. These are all just different communities and different tools, so you need to make sure you find the right tool for the job. I put global objectives across the top.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Convince & Convert

JULY 28, 2010

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? This was another excellent post.

Social Media 148

Social Media Strategy Consultant B2B 148

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people.

Research 210

Research Social Media B2B Marketing 210

Kikolani

NOVEMBER 29, 2010

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Follow her @webtrafficcafe on Twitter. Ann Smarty.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Fully virtual, fully mobile. Will there be bumps along the way? Definitely. link] [link] jaybaer Thanks Linda.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. I really like how you break down something that seems so hard (and scary) for so many folks into language that we can all understand. Your grasp of the entire landscape (including email) is refreshing.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Sprout Social

JULY 26, 2019

While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche. B2B – Business to business. CMGR – Community manager. SoLoMo – Social, local and mobile. SEO – Search engine optimization.

Social Media 112

Social Media Software CPM CPC 112

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B Marketing Insider ).

Statistics 226

Statistics Social Media B2B Journal 226