Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Ever bought something from the Apple store, like an iPhone? You’ll be forgiven if you.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Twist Image

MARCH 28, 2017

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in kind, it has allowed me to work with some of the most interesting brands in the world.

Marketing 40

Marketing Telecommunications Mobile Applications 40

Waxing UnLyrical

NOVEMBER 8, 2011

People would still line up at midnight to buy the next amazing gadget that would change their life. The stock market hates surprises. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. Then, the Apple iPhone 4S underwhelmed.

Case Study 187

Case Study Apple Study Brands 187

Twist Image

JANUARY 4, 2017

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact is that marketing dollars don't have to (only) go to advertising. digital marketing.

Products 76

Products Brands Retail iPhone 76

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

DECEMBER 9, 2010

Tweet Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. This reliance on our marketing gut is often held up as evidence of wisdom and finely honed instinct. This is DIGITAL marketing after all.

CoTweet 116

CoTweet CoTweet Mobile B2B 116

Hootsuite

MAY 11, 2023

An in-depth review of a product Did the latest iPhone just drop? An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what’s inside the package before they buy. Compare different types of technology products iPhone vs. Android. For example, you could explain the basics of the stock market.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

MARCH 8, 2012

my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. They had visibility to social media marketing as a mechanism to move their businesses forward. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

FEBRUARY 11, 2010

After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. These Web-based “apps&# can then be bookmarked on the iphone and run like a normal iphone app. “The mainstream gaming market will always be native. Also, $0.30 This is a big deal.

Social Media 114

Social Media Strategy Apple iPhone 114

Razor Social

APRIL 12, 2016

Mobile advertiser IDs – If you have an Android or an iPhone app, you can specify the ID associated with this app and then target users of the app. To do this, read this article, which talks about setting up the code and setting up conversion tracking – Facebook conversion tracking for smart marketers.

Facebook 71

Facebook API Mobile List 71

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? link] kshe Are you using Twitter efficiently?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Jay Baer (via iPhone) [link] Chris Moody Great idea Jay. “ Your Content Stinks! You’ve got my vote! You and Amber rock.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 13, 2010

iPhone app for now , Blackberry on the way. I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Is your social media program about asking, … [link] #marketing [link] Evo Terra Is Your Social Strategy Proactive or Reactive? Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? VentureBeat ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Bare Feet Studios

OCTOBER 6, 2008

Be sure the camera you buy has “mic input&# jack and then use either a lavalier or handheld mic, wired or wireless, depending on your location requirements. Now you know why Beach Walks sticks to 5 mins a day! Video Hosting Services Blip.tv – designed for independently produced, episodic shows; nice player with embed features.

Overview 40

Overview Video Viddler Conference 40

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Isn't that where promotional campaigns serve a purpose?

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JUNE 11, 2010

We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. And I look forward to buying as many of you a cocktail as possible on publication date. I want to talk to you about marketing and PR, too. I know it. I won’t forget it.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 8, 2010

I use my iPad instead of my iPhone, not instead of my MacBook. In truth, the touch mechanics of the iPad are virtually identical to the iPhone. Little iPhone games like solitaire become substantially more engaging on the iPad. The virtual keyboard is barely better than the iPhone, and you still cannot touch type.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 20, 2010

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. 42% learn about products and services via Twitter. 41% provide opinions about products/services.

Social Media 160

Social Media Statistics Strategy Research 160

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! finally shut down Geocities last year, a decade after buying it for $3.5 Facebook rolled out their iPhone app in August, 2007. During that period, approximately 12 million iPhones were sold. And they never really pushed into the huge Asian market either.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

The Marketing Blog

JANUARY 9, 2008

Some of them are : Pringoo.com – Pune based Pringoo.com is a recent entry in the market of customized products. Site users can Create & Share unique designs, Buy unique collection of designs and Sell their collections at a % commission. Primarily users can create their own designs or buy pre-designed T-shirts.

Startup 104

Startup Web 2.0 Retail Price 104

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. Does that mean that people from Pinterest actually buy things from you? Pinterest 101.

Hubspot 114

Hubspot Mobile Analytics Google 114

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Heidi Cohen – @HeidiCohen. Image credit: Heidi Cohen.

Content 95

Content Marketing Meme Hubspot 95

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Buzz Marketing for Technology

JUNE 27, 2008

crowdSPRING is the latest entry into the increasingly crowded crowdsourced graphic design service market. Most recently, the site launched a co-branded version of their service for Best Buy. 10,000 Cents Buys You $100: Awesome Crowdsourced Art Project. crowdSPRING charges a 15% commission on all posted projects. Related Entries.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Their goal is to send press pitches, not to buy ads on your site. If it doesn’t say “media buyer&# or if they haven’t explicitly asked for your media kit, chances are they can’t follow through with an ad buy. B2B correspondence should be polite and respectful foremost. I don’t think so.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? That’s because social media marketing experts found success early on since social media relationship building was simply easier. Is Social Media Becoming Boring?

Social Media 267

Social Media SEO Blogger Communities 267