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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? I have been an avid iPhone user almost since the.

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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

But as 4 time owner of the Apple iPhone I still don’t see a reason to switch. which cost a Best Buy employee his job for posting it. As a brand manager I would feel constrained by the AT&T brand and be lobbing internally at Apple to set the iPhone free before it’s too late. (humm Will 2010 be the Android Christmas?).

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Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Nor are they only those bearded hipsters who never look away from their iPhone. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants are not masters of the dark arts.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Ever bought something from the Apple store, like an iPhone?

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

People would still line up at midnight to buy the next amazing gadget that would change their life. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. Then, the Apple iPhone 4S underwhelmed. In fact, it blamed the iPhone 4S rumors on this.

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Smarts Brands Will Create Their Own Digital Products And Services

Twist Image

Whatever you could buy in the store, you can now shop online. Now - more than ever - most businesses (small, medium, large, B2B and B2C) need some kind of e-commerce strategy in place (even if it's simply ordering, instead of purchasing). Consumers - more than ever - are buying digital products and services. . This is great.