Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Social Media Strategies Summit

JUNE 8, 2023

Pennington Lawn and Garden Makes Grass Seed a Global Conversation How often do you think about grass seeds? TAKEAWAY : Brands often speak about joining the conversion — in other words, generating impressions and engagement by tapping into pre-existing, high-profile topics.

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

JUNE 16, 2014

Terry: Do you think communicators are missing opportunities if they don’t have conversion activities or call to actions plans in their campaigns? If you’re selling Steam Whistle beer and you have some sort of content execution, you don’t know necessarily who read this blog post and whether that generated beer sales.

B2B 158

B2B Content Marketing Metrics 158

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. It could be to grow brand awareness , drive conversion and sales, improve customer interaction, or even turn existing customers into advocates. Source: Digital School of Marketing.

Social Media 130

Social Media Engagement Strategy How To 130

Firebelly

AUGUST 8, 2012

Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. A B2B marketer is going to reach her audience differently than a B2C marketer. A B2B marketer is going to reach her audience differently than a B2C marketer.

Curation 194

Curation Publishing Content B2B 194

Oktopost

OCTOBER 24, 2022

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Employee spotlights should focus on the employee themselves, but it’s a good idea to start with a set of questions to move the conversation forward. On the other hand, videos aren’t always the right choice. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. All consumers are (mostly) mobile-first. business blog. digital marketing blog. marketing blog. mirum agency blog.

B2B 80

B2B Case Study Mobile Data 80

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. As a result, LinkedIn has become the go-to social media site for amplifying employee voices, developing thought leadership, sharing behind-the-scenes stories and starting conversations.

Class 100

Class LinkedIn Brands Microsoft 100

Keyhole.co

MARCH 9, 2023

Brand24 Brand24 offers brand mention tracking across social platforms, news sites and blogs, video sites, review platforms, and more. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Nine Blog Metrics. regular YouTube page, company channel, mobile device, etc.). • Lead conversions (all social media sources). Lead conversions (by major social network).

Social Media 194

Social Media Metrics ROI Klout 194

Hootsuite

APRIL 29, 2020

Also look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

ProBlogger

JANUARY 31, 2016

Perhaps you have experienced a decrease in conversions, or maybe your conversion rate is not as high as you would like it to be. How to Ruin Your Conversion Rate. Before purchasing, 90% of mobile users research and compare prices. How well is your website converting? Do you even keep track? But why?

Conversation 31

Conversation Mobile Retail iPad 31

Direct Marketing Observations

MAY 7, 2010

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 4) #Blogchat is a chat on Sunday nights from 8-9pm CT that was started by @ MackCollier to discuss blogs and best practices. Journchat Conversations between journalists, bloggers and public relations folks started by Sarah Evans.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Jennifer Aaker.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. It differs from other social media platforms in the way, that it’s heavily conversation-based.

Platform 84

Platform Social Media Insurance Education 84

Kikolani

JANUARY 16, 2011

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: How important is video blogging as compared to typical blogging?

Questions 167

Questions WordPress Postrank Blogger 167

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. With followers Cone means persons that display any affinity to a specific brand, for example by following it on Twitter, by “liking&# it on Facebook, or by subscribing to the RSS feed of the brand or company blog.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? Email conversion rate. But how do you actually measure the conversion rate for your optins? These type of opt-ins usually have a high conversion rate (10% or more). Funnel conversion.

Content 104

Content How To Marketing Metrics 104

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. It helps auto dealerships all over the United States increase conversions, website activity and sales. B Squared was also named Sprout’s 2018 Partner of the Year. Fifty & Five.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog. Also, Robert and CMI are simultaneously publishing our conversation on the Content Marketing Institute blog – with his own commentary.

Facebook 167

Facebook Instagram Publishing Communities 167

Pam Moore

JUNE 26, 2020

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Buyer Persona Worksheet (editable templates for b2b and b2c). Wish you had more customers? Supporting Resources.

eBook 78

eBook Template Templates B2B 78

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Also, monitor discussions and conversations to get a deeper understanding of the questions, concerns and topics that are top-of-mind for your potential customers. This helps determine the ROI of customer-centric engagement and service.

Examples 103

Examples Template Templates How To 103

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. positive sentiment around the conversation. Twitter has 330 million monthly active users and 134 million daily active users.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites.

Social Media 159

Social Media Statistics Strategy Research 159

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Keyhole.co

FEBRUARY 4, 2023

If you run a lead generation form, then this is your go-to place to track leads and conversions from those LinkedIn campaigns. Make sure you ask them to actively participate and spark conversations about your business to spread the word. Final words More than 80% of B2B sales still happen on LinkedIn.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you run a lead generation form, then this is your go-to place to track leads and conversions from those LinkedIn campaigns. Make sure you ask them to actively participate and spark conversations about your business to spread the word. Final words More than 80% of B2B sales still happen on LinkedIn.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Great list, looks a lot like the discovery we do prior to content planning.

Social Media 148

Social Media Strategy Consultant B2B 148

Pam Moore

DECEMBER 7, 2017

This blog post and supporting Social Zoom Factor podcast episode #242 is packed with valuable information to help you get a grip on your content marketing so that you can achieve your business goals and provide your audience with maximum value without having to work 24/7, 365 days of the year. Monthly conversation theme. Social Post.

Template 167

Template Templates Trends Content 167

Convince & Convert

APRIL 28, 2010

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. online population access the Internet from a mobile device. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. Copywriting remains one of the best ways to boost conversions. What is B2B copywriting? B2B Copywriting vs B2C Copywriting. Source: [link].

B2B 139

B2B Strategy Statistics Research 139