Apologies in a Crisis and Other Lessons from Apple
OCTOBER 1, 2012
On Saturday morning, Mr. D and I made our way to Michigan Avenue to visit the flagship Apple store. I’d heard rumblings that the Apple geeks (geniuses, customer service reps, what are they called?) This rumor is being told over and over again in news stories as one of the things Tim Cook has changed since taking over the leadership position at the company. Just a Rumor?
Welcome To The Future: Apple And Google Cars, Anyone?
FEBRUARY 23, 2015
If you were wondering what, exactly, Apple is going to do for it''s next act (after it releases the watch that we''re all waiting for)? There were a lot of rumours floating around two weeks ago ( including some from the Wall Street Journal ), but things got real and tangible last week, that Apple is working on an electric car. So, is Apple building a car or are they really just looking to make the applications and user experience for cars? The Los Angeles-based company is looking to raise another $500 million, so this would place it in the $16 - $19 billion range.
Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8
MAY 11, 2012
Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. Apple has just unveiled its third generation iPad, called the new iPad. Recently, the company previewed and launched Windows 8’s developer version. New iPad Vs Windows 8 tablets.
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?
The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
JANUARY 8, 2015
We went from CDs to downloading in a lot less time. Don''t blink, because consumers are now slowing back on the downloading, as streaming continues to grow at an unprecedented pace. Last April, Bloomberg BusinessWeek ran an article titled, Apple''s 10-Year-Old iTunes Loses Ground to Streaming. When this company goes IPO, pay close attention: they actually have significant revenue. apple. crowd companies. downloading. The consumer is changing. This used to be a platitude. Correction. and there are always some of those. That''s not all. for money.
Embrace The Shift Away From Stuff - Strategy Magazine Column
MARCH 8, 2017
In the blink of an eye, the downloading/stealing/wanting-singles-and-not-albums concerns have been completely obliterated because of services like Spotify , Apple Music and Tidal. Perhaps the best question marketers can ask themselves when facing a future free of stuff is this: If you had to quit your current company and build a startup in the same vertical, how would you build it? apple. apple music. Audio streams trump everything when it comes to music. year-over-year increase for music consumption in the U.S. Comparatively, CD album sales were down 16.3%
The Mobile Gap
FEBRUARY 26, 2016
One side says this: Native apps are expensive and don't get enough downloads to justify the expense, plus it's super-expensive because you have to develop for Apple , Android , Windows , BlackBerry , etc. There's no doubt that it won't be easy to get a consumer to find and download a brand app in the app store. How will they develop and execute on a mobile experience that not only fits the expectations of consumers (and the company's shareholders), but also makes it worthwhile for the consumer? apple. At what point, do we surrender to reality? seriously.
Mobile App Store Data is Required in 2015 Marketing Plans
JUNE 11, 2015
Companies across industries are trying to understand how to best address the needs of their new ultra-mobile target market. And they all live in app stores such as Google Play and the Apple App Store. App Store Data is Essential to Your Marketing Strategy Let’s say your goal is to increase downloads of your mobile app by optimizing the app listing. The math is simple.
JANUARY 23, 2012
People often laugh when they hear that I am reading all of my books exclusively on my iPhone with the Amazon Kindle and Apple iBooks apps. Instead of trolling through the pages of Harvard Business Review , Fast Company or Wired Magazine , I simply subscribe to their feeds and I'm able to not only know when an new issue is on the newsstand (and, for the record, I'm starting to prefer the digital versions of the physical magazines), but their websites are complimented with additional reporting, Blogs, Podcasts and more. apple. fast company. I love our local library.
Instagram Lessons from the Forbes Top 10 Most Valuable Brands
MARCH 8, 2017
2017 Digital Marketing Predictions From the Experts Download. Note: Apple does not have an account on Instagram yet, so we’re only evaluating the other nine brands and their activity on Instagram. The top brands on the Forbes list are tech brands: Apple, Google, Microsoft, Facebook. Instagram is no longer just a photo-sharing network. Forbes Top 10 Most Valuable Brands 2016.
Cloud Computing And The Streaming Of Everything Will Change Media Forever
AUGUST 9, 2011
The biggest change is going to be that you won't have to really download anything, as all content will not only live in the cloud, but will be accessible to you on-demand. Take a look at what Apple is attempting with their upcoming iCloud product. Now, push this even further and imagine that your content is not just the things you have downloaded to date, but it now becomes anything and everything that can be sold via iTunes (and beyond). cable company. Tags: apple. We're getting much closer to the world of dumb clients. and that's a smart thing. bandwidth.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
To be fair, these numbers are not an apples to apples comparison, but they do indicate the growing ubiquity of Facebook. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Social Network Stat Sheets: What You Need to Know Download. How to Optimize Content Using Social Attribution Download. Momentum. Post by MLS. TL;DR.
Would You Sacrifice Your Privacy For A $5 Gift Card?
The Realtime Report
FEBRUARY 19, 2014
Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. However, personal identification information is removed before Placed shares its data with companies.
Is Someone Hacking Your Car?
MARCH 28, 2016
Bitmoji is owned by Bitstrips - a Toronto company that was originally founded in 2007 to help users build personalized digital comics, but in 2014 refocused on customized and shareable cartoon avatars. Users download an app, and then pick from a variety of face shapes, skin colors, and other features that often result in eerily accurate portrayals. App of the week: Apple 's new Night Shift mode and check out f.lux for your computers as well. apple. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 The good folks at CHOM 97.7 morning show. mirum.
Six Links Worthy Of Your Attention #58
JULY 30, 2011
This wasn't just downloading: Swartz is alleged to have gone to great lengths to circumvent anti-copying mechanisms, and to have liberated 'extraordinary' amounts of content. Swartz recently got charged by the US Department of Justice for computer fraud - for allegedly downloading millions of academic articles hosted by the journal archive, JSTOR - a service to which he had legal access. Apple has moved on - asymco. " Apple Inc., circa 2007 (pre- iPhone ) was a very different company than Apple Inc. apple. " (Alistair for Hugh). asymco.
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
Expect this to be a cat-and-mouse game between companies like Adblock Plus and Facebook, but one in which Facebook is the cat. The headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day). Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers. Surveying.
4 Psychological Ideas for Creating a Stellar Content Strategy
Convince & Convert
SEPTEMBER 18, 2015
Who will question Guy Kawasaki if he says, “There are 5 million people who will buy anything Apple makes,” even though many believe Apple Watch is just a fad? Steve Jobs, for example, was the master of exploiting consumers’ natural curiosity to the company’s advantage. For example, if you are offering an e-book, make it free to download for a limited time.
Is Shazam the Future of Mobile Marketing
Convince & Convert
FEBRUARY 18, 2015
The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. In fact, McDonald’s has tested iBeacon technology recently with a company called Piper. The Challenge for iBeacons – Getting the App Download. Image via BigStockPhoto.com. Fantastic.
The Art of Innovation
AUGUST 1, 2013
Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. True innovation happens when a company jumps to the next curve–or better still, invents the next curve, so set your goals high. A company must improve version 1.0 This is a great test for any company.
Your Employee is the Voice of your BRAND #Business #Marketing #Branding
Blue Focus Marketing
APRIL 29, 2016
The Refreshing Taste of a Green Apple. Finally, over at the We First blog, Simon Mainwaring (@ SimonMainwaring ) focuses on Apple CEO Tim Cook’s recent efforts to make his brand synonymous with environmental responsibility. By taking such an active, public stance, Cook has engrained environmentalism into Apple’s mission, vision, and values. Driving Culture the Netflix Way.
Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy
MAY 18, 2015
But it’s also relationship marketing – something many companies are still (IMHO) failing at. Great Companies Tell GREAT Stories. And that’s the secret great companies understand. Just look to brands like Apple, Coca Cola, GE, Facebook, and Disney as examples. We’ve all heard the adage that content is King. In fact, it can feel downright impossible.
Interview with a social media influencer: Joost de Valk
Social Media Citizens
FEBRUARY 27, 2011
He has written over 20 plugins for WordPress which, combined, have had more than 3 million downloads. Why it works, and how it works is what I’ll talk about in my presentation, showing people how blogging has allowed me to do work as an SEO consultant and strategist for companies like eBay and how other companies effectively use very old strategies without being aware of it.
6 mobile app trends to watch in 2017
JANUARY 25, 2017
This means that small businesses can finally compete with larger companies that have already been in the mobile game for a while. Thus, you download it, pay your parking through the app and carry on with your lunch and trip. Most apps are downloaded, used once and then deleted. Post by Andrew Gazdecki. The year of the small business app. This happens a lot. Conclusions.
4 Internet Marketing Trends That Every Marketer Should Know
OCTOBER 6, 2015
But banners really boomed next year when HotWired started selling them in large quantities to many companies, first of which was AT&T on October 27, 1994. This is the most popular browser extension to block advertising and has been downloaded more than 300 million times. According to the study by Infolinks , only 14 % could name the company, the brand or the product.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! You can also download the white paper [.]
6 Powerful Social Media Lessons from Tourism that will Boost Your Brand
JUNE 4, 2016
Let me introduce you to Sean Blocksidge from Margaret River Discovery Company. The Margaret River Discovery Company on Trip Advisor. Brisbane Kids wrote about the event, offering a printable download for parents to print and take with them to the exhibition. Be like Apple and focus on the benefit to the user and the experience rather than on your product or service.
Entertainment Redesigned – The Use of Social TV [Infographic]
JULY 27, 2012
The web is the individual’s possibility to get pretty much anything on his or her own demand – and thereby also the killer of the traditional TV and the companies depending on its survival. One company that was majorly affected by the transformation of the way people seek entertainment is the music television channel MTV. Adapting to the usage of connected TV. Key learning.
Here is How Easy it Is to Hack Your Computer. Sophos Home Can Fix It!
Stay N' Alive
OCTOBER 31, 2016
PS there’s a cool sweepstakes to win a free Macbook Pro or Apple Watch!). All it takes is someone, somehow, to convince you to click on a link that looks friendly, and maliciously downloads software to your computer in the background. This link downloads a Microsoft Word file, and inside the file is a Macro, or little program, that runs the minute you open the Word file.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Reputation management is essential to both individuals and companies. Companies should bring all stakeholders involved in this type of a decision to the table before selecting a vendor to use. thanks!
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Companies are just starting to really discover the power of social and what it can do for a company’s bottom line. 6 iOS 4.2
Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
Blue Focus Marketing
MAY 21, 2012
We are working with a potential corporate sponsor to provide Apple iPads to 50 needy children—the #Nifty50 Kids—somewhere in the U.S. For 2012, the #Nifty50 will honor 50 men and 50 women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. to 50 disadvantaged kids in all 50 states. Check out Google’s Project Glass Video. Nifty50
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? That’s what Kinaxis , an Ottawa-based supply-chain software company, did. Learn more. For a niche community, that’s a feat.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. He was also the chief evangelist of Apple. Will the people who fill out the form to download it read it?
[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism
OCTOBER 9, 2013
Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This white paper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model. DOWNLOAD LINK. Total U.S.
What to Consider When Building an In-House Social Media Team
NOVEMBER 3, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Amy-Mae Elliott View Comments What to Consider When Building an In-House Social Media Team email share email share Do you like this story? Do you hire experts from outside the company or utilize existing employees? Apple to Triple Length of iTunes Song. 4 iOS 4.2
Dr. Houzz Reveals a Widget-Flawed Google Algorithm
APRIL 7, 2014
Cigna, a Global Health Insurance company. Norton.com , the anti-virus company (which they own). They also have a nice link from the sitewide footer from Norton.com – the anti-virus company which are owned by Symantec. 15 million downloads of their app(s). I don’t get the physical magazine; I just download it on my iPad so it’s very convenient.
We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
SEPTEMBER 20, 2016
So we went to work, researching all the best tips and strategies for getting a podcast seen by as many people as possible, downloaded as many times as possible, and maybe hopefully listed on iTunes’ New and Noteworthy list. iTunes is responsible for as much as 70% of a podcast’s listens and downloads. Get your teammates and company execs to post and tweet about it.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? Every Tuesday Noon EST. Adding a bit of structure can change the way companies use Twitter and diffuse some of the c-suite backlash that comes with it. Apple in Talks to Add Subscription Pe. If you a.