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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. ” ~Shonali Burke, A Simple Yet Smart PR Measurement for The Rest of Us: A five-step plan that won’t break the bank. ” ~ Sandra Fathi, Past President, PRSA NY.

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These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

My good friend Avinash Kaushik (digital marketing evangelist at Google and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often sends me a note when I''m being a little too angry or pessimistic about our industry on this blog. Digital is an amazing engine as a branding vehicle for the marketers. web analytics.

Data 101
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Jake's Take: A Slew of Social Network Ideas

Firebelly

Or even lovers of TheTyra Banks Show? Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities.

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How to Create a YouTube Channel on a Budget

Later

Ready to create a YouTube channel that brings your community together, drives engagement, and supports your business goals? Unlike social networks like Instagram and Twitter, YouTube is a search engine. In fact, it’s the world’s second-largest search engine after Google, processing over 3 billion searches every month. .

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How to Buy a Website

Techipedia: Tamar Weinberg

Most marketplaces will work to make it as easy as possible to find sites for sale, provide buyers with as much information as possible about the site being sold (revenue, traffic age, backlinks, ranking keywords, verified Google Analytics, Copyscape checks), then facilitate the sale – typically via auction or private sale. Like this post?

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