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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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How Integrating SEO and Social Media Has Helped Me Grow My Site to 400K Impressions Per Month

Buffer Social

I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. I learned about ways I could appeal to search engines while still having my content perform well on social—and how, in fact, SEO could help me perform better on some social networks.

SEO 77
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Top 7 Best YouTube SEO Tools for B2B Marketers

Oktopost

YouTube is the most popular video site on the web and a premier search engine. As a search engine, YouTube is considered to be top of the funnel. The essential features of this tool include being able to post to YouTube and track analytics directly from the app. . YouTube Analytics. Ahrefs Keyword Explorer.

B2B 135
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How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

Buffer Social

One is that many platforms, from Twitter to TikTok, categorize content in their search engines. If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content. 

Template 102
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My Best Blog Posts of 2013

Bill Hartzer

2013 was a pretty exciting year, and there has been a lot of activity in the search engine optimization industry this past year. Does Buying Facebook Likes Help Search Engine Rankings? Regions Bank Fails to Renew Domain Name – Web Site Goes Down – I love to write about these sorts of things. Snake Oil is all I can say.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. What’s the trick?

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