Convince & Convert

APRIL 13, 2013

Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. It’s certainly true in the airline industry, where LA Times reports that complaint volume is up 30% year-over-year. Tweet this ). This trend will not ebb.

Social Media 147

Social Media Airlines Social CRM Avatar 147

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

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Team Marketing B2B Eventful 160

Socialmedia.biz

JUNE 8, 2018

To help you stay up to date on the newest social media trends, there will be many insightful conferences in 2018. These social media conferences will give you the opportunity to network with different social media professionals. Here is a look at the top social media conferences in 2018.

Conference 79

Conference Eventful Social Media Microsoft 79

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Audiense

MAY 10, 2016

It’s a fairytale story for the club, but the marketers who invested in them before the start of the season are also reaping the rewards. What can the social media data tell us about those who have followed the club this season? They also have a 28% higher following than Malaysian Airlines. pic.twitter.com/6zG9XBN5Nj.

Social Media 99

Social Media Airlines Sports Report 99

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. “They understand the market better than anyone at corporate headquarters.”

Social Media 66

Social Media Real Estate Airlines Mobile 66

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. Mobile is eating the world. The ecosystem - at the core - is mobile.

Mobile 40

Mobile Brands Yahoo Banking 40

The Realtime Report

JULY 17, 2012

But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. This is a record low for the Social Media category, and places Facebook among the five lowest-scoring companies out of the total 230 measured by the ACSI. The average score in the Social Media category was 69, down 1.4%

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Diva Marketing Blog

DECEMBER 22, 2013

The miracle of social media is its impact reaches beyond just one customer. My favorite act of couragous miracle making this season is from the Canadian airline Westjet that surprised passengers with presents that they wanted (not swag from the airline). A classic Diva Marketing Holiday Post. ' oops wrong film.

Social Media 67

Social Media Airlines Film Foursquare 67

Twist Image

MARCH 31, 2012

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Businesses, fundamentally see the concept of social business as a fad. In fact, if a business isn't social, it's a non-starter. End of sentence. It has to come from the top.

Marketing 109

Marketing Telecommunications Airlines YouTube 109

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Even well-known brands like Coca Cola focus on Facebook marketing. It’s All About Facebook.

Trends 60

Trends Social Media Strategy How To 60

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Shopping On Mobile Devices. Total sales in 2020 on mobile devices reached $2.66 trillion this year.

Retail 52

Retail Trends UGC Mobile 52

Waxing UnLyrical

JANUARY 3, 2013

But the following apps are real, legitimate ways to make some extra money right from your mobile phone. Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. A large part of marketing is about gathering and analyzing information.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40

Travel Class Social Media Hotels 40

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. online population access the Internet from a mobile device. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.

Airlines 40

Airlines Marketing Travel Hotels 40

Convince & Convert

MARCH 4, 2015

On my way out to Las Vegas to host IBM Interconnect – a 21,000-attendee event for mobile, dev, cloud devotees – I had an interesting experience that I wanted to share with you. I was on my laptop using the wifi on Southwest Airlines. Bryan and his company, Pure Matter, do a bunch of work for IBM around influencer marketing.

Airlines 60

Airlines iPhone iPad Video 60

Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. I have a lot of friends in Cairns”: which would be irrelevant except that, in social media terms, everybody knows everybody. Facebook Places : Use your mobile phone to “check in” and review the restaurant.

Retail 80

Retail Social Media Foursquare Badge 80

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? HotelsMag Top 2010 Marketing Resolutions. Over 44% of Internet users are active in social media.

Hotels 85

Hotels Tourism Travel Social Media 85

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

Adwords 60

Adwords Marketing Training Module 60

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

Convince & Convert

APRIL 21, 2013

Marketing is Harder Than Ever. Successful marketing has never been more difficult, as consumers are adrift in a sea of invitation , with companies of every size, shape and description trying to reach them through an always-expanding nexus of media, both traditional and newfangled. Failed attempts at humor. Creating Youtility.

Airlines 132

Airlines Hosting Hotels Banking 132

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. List of Corporate Social Strategists for 2011. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155

Ari Herzog

SEPTEMBER 27, 2010

With a computer handy, he tweeted a message about the airline and received a response from @JetBlue’s new media director within minutes that his flight would take-off as scheduled. And the imperative for companies to conduct business in the now pervades all digital media and marketing.

Wireless 112

Wireless Airlines Review Banking 112

Bill Hartzer

JANUARY 14, 2014

The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Thomas Watson of IBM said there was a word market for 5 computers. Digital marketing platform, create new digital experiences on those new TLDs. travel: airlines, delta.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Danny WhatMough

OCTOBER 24, 2014

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Digital ad revenues grow 15% to $23.1bn as mobile jumps 76%. Love, love, love this content marketing campaign from Virgin America – BLAH Airlines. Subscribe here.

Tumblr 40

Tumblr Airlines Facebook Yahoo 40

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. Make sure you have Twitter notifications enabled for both the mobile and desktop apps.

Twitter 98

Twitter Tips Notification Sentiment 98

Convince & Convert

MARCH 31, 2015

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. I do all my content curation in Buffer, both on laptop and mobile, and it saves me a TON of time.

Company 60

Company Products Tools Collaboration 60

Razor Social

APRIL 26, 2016

c) Separate app on mobile – A couple of years ago, Facebook decided to move the Messenger functionality from the Facebook app to a separate mobile app. Imagine if you were dealing with an airline and you wanted to interact regarding a flight. appeared first on Social media and content marketing technology.

Facebook 64

Facebook Airlines Advertising Conversation 64

Twist Image

MARCH 2, 2017

Everything from the technology used within the organization to how they market and communicate to their consumer base. In short: the doctors don't use smartphones, social media and technology like those other clients that you have. Market research firm eMarketer projects that 70.4 digital marketing. marketing blog.

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40

Social Media Network Marketing

JANUARY 28, 2009

Mobile consumers are generally either looking for ways to save time or ways to kill time. Because a mobile phone is such a personal device, consumers’ mindsets are completely different on the mobile Web than they are on the wired Web.

Airlines 50

Airlines Sports Banking Mobile 50