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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 104
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How to use Facebook audience insights for more effective targeting

Sprout Social

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

Facebook 110
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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Tools for an Engaged Social Presence. I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Twitter Tools: tagwalk. Tools for Sharing Content: Amplify. Listorious. HootSuite features it’s own URL shortner ow.ly

Resources 243
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Integrations: Let you integrate the link shortener with other tools in your marketing stack. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Create mobile-deep links. Analyze performance data.

URL 101
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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Facebook Analytics is a pretty awesome marketing tool.

Eventful 166
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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Brands 106
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Bing Network continue to see growth; Google leads in mobile. percent of total spend).

CPC 123