Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Small Business Mavericks

AUGUST 16, 2011

Today’s CRM market is filled with many systems that are appropriate for the small business owner. Their latest release of the product, the 2011 edition, introduced a more user-friendly user interface, as well as a new add-on that aggregates business contact information from Hoover’s and deposits it directly into ACT!

Real Estate 161

Real Estate Small Business Aggregator Software 161

Unmetric

OCTOBER 11, 2018

It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital. ” Truth be told, we weren’t even sure if it was a compliment.

Comparison 100

Comparison Analytics Data Aggregator 100

Bill Hartzer

JANUARY 22, 2013

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Retail surged on mobile during the holidays, but click volume declined YoY.

CPC 123

CPC Paid Search Retail Mobile 123

Buffer Social

NOVEMBER 24, 2020

This new feature will help them understand what's working so that they can get better results on LinkedIn," said Ting Ba, the Group Product Marketing Manager of LinkedIn Pages. Ting Ba, Group Product Marketing Manager, LinkedIn Pages 1. You can do this comparison right inside Buffer.

Analytics 98

Analytics LinkedIn Data Metrics 98

Social Media Network Marketing

JULY 29, 2009

Market Basket Analysis is a modelling technique. In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept).

Analysis 50

Analysis Marketing Retail Aggregator 50

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity.

Tools 209

Tools Social Media Lithium Sysomos 209

Sprout Social

JUNE 7, 2016

Check out our Twitter Profiles, Twitter Comparison and Twitter Listening reports in Sprout Social. The Twitter Comparison Report. The Twitter Comparison report is a powerful way to gain insight on how your Twitter strategy stacks up to that of your competitors. The Twitter Comparison report is available to all plans.

Metrics 40

Metrics Twitter Comparison Report 40

Adam Sherk

AUGUST 31, 2010

I think you are right, mainstream TV news sees YouTube and other video aggregation sites as a double-edged sword so they are proceeding cautiously. The New York Times , CBS News , BBC World News (see note below), CNN , Fox News , ABC News and Reuters have also attracted significant followings.

Sites 182

Sites News YouTube Press Release 182

Tweaklibrary

DECEMBER 9, 2023

Provides a brief comparison with the games in the same genre and category. There are several game review websites available in the market, but not all of them are created equal. Metacritic Metacritic is a comprehensive online gaming review platform, designed to aggregate news and reviews from various critics.

Review 11

Review Discount News Reputation 11

Tweaklibrary

MARCH 21, 2021

Yet this Gray Market is growing at a record pace. This data can easily be recollected by Aggregator Companies and can be sold as a whole product to an interested buyer. Though there are various VPNs available in the market, we suggest using Systweak VPN for uncompromised security and anonymity if you are using a Windows Machine.

Company 20

Company GPS Privacy Embedding 20

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 136

Template Templates Social Media Brands 136

Jon Loomer

AUGUST 19, 2020

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. Both comparisons have a strong correlation overall.

Trends 215

Trends Google Social Media Comparison 215

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. Influencer analytics tools are a type of influencer marketing tool designed to measure the performance and impact of influencer marketing campaigns. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 117

ROI Analytics Influencer Campaign 117

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Buffer Social

MARCH 20, 2017

All eyes on video marketing. The challenging part for marketers is two-fold: Understanding what makes videos successful and knowing which metrics to measure. He’s seen first-hand what can happen when marketers chase the wrong video metrics and take a one-size-fits-all approach to video marketing.

Video 100

Video Trends Aggregator Metrics 100

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. You’ll want to own the conversation online related to your products and services in comparison to your competitors. Data is aggregated and presented in a suitable form. Share of Voice.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Jon Loomer

AUGUST 19, 2020

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. Both comparisons have a strong correlation overall.

Trends 127

Trends Google Social Media Comparison 127

agora pulse

OCTOBER 28, 2020

Facebook Marketing. Return on investment (ROI) calculator that can estimate the value your marketing efforts generate. You’ll want to know the ROI of your social media marketing efforts. Agorapulse also has an ad comment manager that aggregates responses to your paid posts, so you can reply more efficiently.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Hootsuite

MARCH 15, 2023

By analyzing data about your content performance , you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. Key features: Automated reporting: AI-enhanced reports offer unique insights Comparison reports: See your competitors’ results side-by-side with your own.

Analytics 103

Analytics Tools Facebook HootSuite 103

Keyhole.co

OCTOBER 31, 2022

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

Hashtag 52

Hashtag Analytics Tools Price 52

ProBlogger

AUGUST 30, 2011

My website has an embedded ecommerce feature using a Photoshelter platform to market my travel stock photos. My unique, eye-catching photo subjects peak viewer interest since most lighting tutorials on the Internet cover rather mundane subjects by comparison.

Adsense 38

Adsense Embedding Travel Sample 38

The Way of the Web

NOVEMBER 24, 2009

These were often individual scores which were aggregated for an overall rating. We’ll know when things have changed when gaming discussions don’t carry any perceived stigma, and we’re no longer doing a straight comparison with either PacMan or Shakespeare.

Film 28

Film Transportation Blogroll Aggregator 28

The Way of the Web

AUGUST 9, 2010

Content creators: Content farms can exist because there are thousands of people who are willing and able to churn out enough content to make a worthwhile return for them despite the relatively low reward – in comparison to traditional freelance costs for someone working in the media.

Content 28

Content Adwords Adsense Advertising 28

The Way of the Web

NOVEMBER 24, 2009

These were often individual scores which were aggregated for an overall rating. We’ll know when things have changed when gaming discussions don’t carry any perceived stigma, and we’re no longer doing a straight comparison with either PacMan or Shakespeare.

Film 28

Film Transportation Blogroll Aggregator 28

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Buzz Marketing for Technology

DECEMBER 12, 2012

Even just having an aggregated “rating” or “star” system placed near the product is a green-light indicator of a great product. And once again, make price comparisons and your sale items easy to find and navigate to on the small screen. One caveat, though: leave the product reviews for the pre-shopping cart phase. We all make mistakes.

Mobile 197

Mobile Cost Retail comScore 197

agora pulse

APRIL 7, 2020

Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. You also can check out Ian Anderson Gray’s Comparison of Social Media Management tool to get more details.). 10 Social Media Management Tools for 2020.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

MAY 17, 2012

In-depth analysis of your social media marketing program. Cons: It takes a while for them to aggregate content, and not all past content is aggregated. Analytics system isn’t perfect (pulls in all recent posts (including drafts) which can skew data, doesn’t show all past data for accurate comparisons).

Social Media Management 163

Social Media Management Small Business Social Media Tools 163

Keyhole.co

MAY 19, 2022

According to SproutSocial, 63% of marketers are expected to discuss social media ROI with their bosses to justify the spending on marketing and social media. However, measuring the ROI of social media remains elusive for many marketers. Track social media marketing performance from Instagram, LinkedIn, and more.

Report 59

Report Social Media Tools Price 59

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers.

FAQ 138

FAQ Content Consultant Social Media 138

Keyhole.co

MARCH 6, 2023

With over 79% of marketers using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. What is your brand aiming to get out of a Twitter hashtag marketing campaign? As part of their integrated marketing campaign UN Gender…. Increase your followers?

Hashtag 52

Hashtag Campaign Twitter How To 52

Razor Social

APRIL 14, 2021

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. For every marketer being able to track the number of clicks, traffic and ultimately conversions that a link is bringing is key to optimize campaign performance. But what about optimising what you already have?

Social Media 120

Social Media Tips Lurker Template 120

Hootsuite

APRIL 2, 2020

It saves time and makes it easy to compare aggregate results across networks. You can compare demographics across networks, or look at the aggregate picture of your audience for all networks combined. You can also use Hootsuite Insights to conduct a market analysis. This simplifies your social media analytics work. Video views.

Analytics 145

Analytics Social Media Tools HootSuite 145

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

APRIL 29, 2014

The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about. Now you can make comparisons as to how business today and 10, 20, or 30 years ago. That’s why a content development process is essential.

Content 167

Content eBook Industry Blogger 167