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Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

Social Media Today

Are you utilizing the right marketing methods for your business? Check out this overview of common inbound and outbound marketing techniques.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Infographic by Sharethrough. Related posts: Instagram or Vine? Are professional communicators normal? Related articles.

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Forrester: Email and search drive online sales, not social

Dave Fleet

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

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The Power of Facebook Advertising [Infographic]

Mindjumpers

Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network. Facebook ads statistics.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .