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Master your B2B metrics with Date Range Comparison

Oktopost

At Oktopost, were constantly innovating to provide tools that empower B2B marketers to make informed, smarter, data-backed decisions. Today, were thrilled to introduce Date Range Comparison. When it comes to social media marketing, one of the most important skills never going out of style is being able to uncover actionable insights.

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Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

Social Media Today

Are you utilizing the right marketing methods for your business? Check out this overview of common inbound and outbound marketing techniques.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413
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Facebook monitoring made easy: A guide for social marketers

Sprout Social

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Facebook 101
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Infographic: Native advertising effectiveness

Sherrilynne Starkie

The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Infographic by Sharethrough. Related posts: Instagram or Vine? Are professional communicators normal? Related articles.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

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#456: A Lesson In Comparison: You Vs. Other Entrepreneurs

Amy Porterfield

The post #456: A Lesson In Comparison: You Vs. Other Entrepreneurs appeared first on Amy Porterfield | Online Marketing Expert. You know, the lingering envy you have after seeing another entrepreneur achieve something that you want in your own business. I’ll be the first to admit, I’ve had a jealousy hangover or two and as […].