Auto Brands Comparison Report

Unmetric

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Takeaway - An analytics-first approach will help improve the quality of your content and in turn engage better with your following.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Trending Sources

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.

LinkedIn Analytics: The Complete Guide

Sprout Social

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Pulse Analytics.

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

This post offers a look at some of the popular social media monitoring tools available, as well as a free comparison-chart PDF download. Click here to download the free social-media monitoring comparison guide. One setback, however, is its hefty cost in comparison to other tools.

10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

Buffer Social

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. That’s why it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. over the summer (Source: Talkwalker’s Instagram analytics ).

How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

I’d imagine that a social media marketing strategy could feel the same way. If you need a social media marketing plan, start here. Social Media Marketing Plan. Here is a side-by-side comparison of the major social media platforms’ user demographics.

How to Choose the Best Social Media Marketing Tool for Your Business

Buffer Social

Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. The challenge with diving straight into research and comparison shopping is that it’s easy to lose sight of why you started looking for a social media tool in the first place.

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Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? 5 Digital Marketing Statistics. marketers spent $12.8

How to Choose Which Online Tools to Use for Your Marketing Campaign

Simply Measured

There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. First up is the assessment phase, where you’ll determine your current marketing needs: What types of campaigns are you currently running? What are the weak points and struggles of your marketing team? Simply Measured Social Analytics. Content Marketing Social Marketing

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. A common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Analytics

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Why Blog Posts Fail

Convince & Convert

” today’s content marketing success formula is different – a lot different – from the formula of 2013 and prior. Now, content marketing success is about home runs and strikeouts. Content Marketing Isn’t Free. The Content Marketing Crystal Ball.

UTM Tracking: The Major Key of Social ROI

Sprout Social

We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. Co-Marketing Opportunities. Dynamic Marketing.

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7 Reasons Why Marketers Should Be Twerking Miley Cyrus

Twist Image

The satirical website had one of the most insightful (and hilarious) posts about the fiasco that points to the reality of what these types of events means to brands and marketers. And, make no mistake about it, brands, marketers and media entities jump all over this sort of stuff because it moves the needle. When Web traffic jumps, publishers have impressive Web analytics to share with their boss. content marketing. marketers. marketing. web analytics.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. What to Include in Competitive Marketing Analysis.

Is Google becoming evil?

The Way of the Web

But recently Google made an announcement that Google Analytics would no longer provide keyword information for users who are logged into their Google profile and using secure search.

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. 4 Reasons Agency Content Marketing Might Be Worth It. Potential clients, during the comparison shopping and due diligence process.

What True Collaboration in Digital Marketing Looks Like (And How I Learned It)

Simply Measured

I’ve been amazed and impressed at how any social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. 2017 Digital Marketing Predictions From the Experts Download. I knew little of social marketing.

10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

Buffer Social

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. That’s why it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences.

Tips 15

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g.

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning.

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Four Metrics for Measuring Social ROI

Mindjumpers

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. but a deeper analysis will provide marketers with more valuable business insights. Social media is all about interactions.

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How to Analyze Twitter Data

Sprout Social

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis. Analytics

Fetching Friday – 23 Marketing Links

Kikolani

Your blog audit will include a comparison of your blog to 3 of the top blogs in your niche along with suggestions on how to improve it to achieve your goals! 32 Experts Share Their Best Blog Post Promotion Tips – 32 of the top blogging, content marketing, and online marketing experts to answer the question: What’s your most successful method of promoting a blog post? Twitter Analytics, Followerwonk and commun.it

The Delicate Art of Letting Sacred Cows Go

Geoff Livingston

Often change requires letting go of sacred cows, meaning those marketing and communications initiatives that are important to us or the company yet we know their not working. It’s fairly easy to set up these types of goals with a combination of web analytics and CRM.

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Taking Inspiration From Inspire

Unmetric

A year later, in October 2015, Unmetric was first to market again with Unmetric Predict – a product that uses predictive analytics to help content creators understand how well their content is likely to engage with their audience. See for yourself in this side-by-side comparison.

40% of Leading Brands Use Instagram

The Realtime Report

The study is based on Simply Measured’s new Instagram analytics and reporting, which examined the performance of the Interbrand Top 100 on Instagram for the three months ending in July 31, 2012.

4 Important Snapchat Metrics Your Brand Should Be Measuring

Convince & Convert

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion.

Hard Rock Increases Instagram Engagement in These 3 Ways

Simply Measured

We leverage and value influencer marketing for all of our business units, but there’s been a shift lately away from those over-saturated feeds (especially with the FTC’s crackdown on Instagram sponsored posts). Social Marketing

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Many marketers get this wrong. Slice and dice your site traffic analytics all you want.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Beyond Facebook Insights: Useful Facebook Analytics Tools. Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases.

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

Explosive growth on a platform does not (often) come with great marketing results for brands. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. It was never an apple to apple comparison. Once the formats become validated (it was hard to argue that search and email are not effective marketing channels), the discourse shifted to specific platforms.

The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Then, digital marketing came along. However, as is so often the case with online marketing, we overdid it.

Analyze Page Performance With the New LinkedIn Company Pages Report

Sprout Social

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. A Closer Look at LinkedIn® Analytics. The report enables you to benchmark your LinkedIn® marketing efforts with a big picture look into content performance.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Forrester: Email and search drive online sales, not social

Dave Fleet

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media.

What is Market Basket Analysis

Social Media Network Marketing

Market Basket Analysis is a modelling technique. In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept). The set of items a customer buys is referred to as an itemset, and market basket analysis seeks to find relationships between purchases.