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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Source free photos & crop them to social network dimensions. By how much?

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Meta Shuts Down Facebook Podcasts

Jon Loomer

You will no longer be able to add your podcast starting this week and the feature will be entirely shut down starting June 3. Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. Since the test was so limited, a robust feature set never formed. No advertising.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now that Apple has launched iOS 14.5 Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events.

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Experiment: How Many Hashtags to Use on Reels?

Hootsuite

That way, I could accurately compare apples to apples — or, in this case, waterfall video to waterfall video. Three featured minimal hashtags; three featured the maximum. (I appeared first on Social Media Marketing & Management Dashboard. I used stock video footage, FYI !) Trust us, it’s reely easy.

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How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]

Buffer Social

All eyes on video marketing. The challenging part for marketers is two-fold: Understanding what makes videos successful and knowing which metrics to measure. He’s seen first-hand what can happen when marketers chase the wrong video metrics and take a one-size-fits-all approach to video marketing.

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The History of Social Media in 33 Key Moments

Hootsuite

For example, the PLATO system, developed by the University of Illinois in 1970, had many features of an early social media network but was largely used in academia. Its customizable public profiles (which often featured music, videos, and badly shot, half-nude selfies) were visible to anyone, a contrast to Friendster’s private profiles.

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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers. Why Facebook Marketers Shouldn’t Panic About Clear History and ITP Updates. Where marketers will see a clear impact is attribution windows, especially click-based conversions.

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