article thumbnail

Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.

article thumbnail

How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

Additionally, aggregated data will not include the ability to breakdown data by demographic. Prioritize the implementation of Facebook’s Conversion API. As only the highest-prioritized completed event will be reported (e.g., if an opted-out user completes a “purchase” event, the “add to cart” event action will not be counted).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. These are visible on your business page and appear in the user’s news feeds when they ask for recommendations. To connect to Glassdoor, you will need a Glassdoor API key.

Review 128
article thumbnail

A Walk Through Twitter’s Walled Garden

The Realtime Report

Smart people are posting ideas for new business models based on an open API , lamenting what could have been had Twitter become an API company rather than an advertising company, and raising money to build an alternative realtime feed API. says Anil Dash. See #2!). Reach equals revenue. ” What do you think? *If

API 180
article thumbnail

How AI insights improve decision making

Sprout Social

This involves processing extensive data from varied sources, including news in multiple languages relevant to its global operations. The data can be uploaded directly through APIs or manually entered as CSV files.

Sentiment 112
article thumbnail

Facebook testing new tools for business and personal use

The Way of the Web

Facebook continues to quietly launch and test new services for both businesses and individuals. On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API.

API 53
article thumbnail

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Metrics 87