What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs. Programming : Developers use APIs to write software. How APIs Work: A Helpful Analogy. There are Multiple Types of APIs.

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Facebook testing new tools for business and personal use

The Way of the Web

On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API. That means the likes of Buzzfeed, CNN, NBC, BSkyB and Slate can now hook into a feed of public posts for a specific word, or the total number of posts that mention a specific term in a given time frame, which can also displays anonymous, aggregated results based on gender, age and location.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

Smart people are posting ideas for new business models based on an open API , lamenting what could have been had Twitter become an API company rather than an advertising company, and raising money to build an alternative realtime feed API. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

Twitter: @Anywhere announcement

Laurel Papworth

Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. I’m not a hundred percent sure what @anywhere offers that current widgets don’t already offer – a Twitter created widget rather than a 3rd party developer widget created from the Twitter API.

Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Aggregated Event Management.

The Facebook Pixel: What It Is and How to Use It

Hootsuite

change, but Facebook will ensure advertisers still get some conversion tracking data through its Aggregated Event Measurement. Enhance Facebook pixel data with Conversions API. changes, Facebook introduced Conversions API.

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Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

The search functions of the API that developers use to monitor public posts in Facebook are going away at the end of April, and the notices and workarounds are going out to customers now. of Facebook''s Graph API (optional until April 30). The new version restricts access to information about users'' friends, and it eliminates the Public Post search and News Feed search options from the Graph API.

Is Your Executive on Twitter?

Koka Sexton

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

iOS 14 Resources for Facebook Advertisers

Jon Loomer

Can Conversions API help replace the data lost from iOS 14 opt-outs? I don’t understand the 8-event limit related to Aggregated Event Measurement. If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads.

Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. If you run Facebook ads, you need to understand Business Manager.

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The Many Ways To Link Your Social Accounts

Small Business Mavericks

Connect any service to Google+ with the right API. Use a social aggregation service. You can connect of your social media sites no matter how popular as long as you have the proper API from the two services. It didn’t take long for some people to figure out early on in social media marketing circles to link up their social media accounts.That is, whatever you post to one automatically posts to another.

Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. If you run Facebook ads, you need to understand Business Manager.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.”

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.”

What to Look for in a Social Media Post Scheduler

agora pulse

You can create and save customized reports with metrics from 1-5 social profiles; analyze aggregated data charts; automatically send reports every week or month chock full of data, and choose date-to-date comparisons to see how your social media efforts are doing.

Text Analytics in the Cloud

Net-Savvy Executive

There's an API for that. Professional-Strength Social Media Aggregators. If you're a software developer (I'm not), you might find it easy to throw together a new application. You can handle pulling in data, moving it around, and displaying results—the normal software stuff. If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn.

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3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Challenge #2: Automated curation tools have been known to aggregate low quality links. Who has the time to manually go through all the content aggregators, leaderboards, newsfeeds and RSS readers to find the best third-party content for posting? In addition, the social media app ecosystem is growing in scope all the time, with APIs making it possible to access our social feeds from any number of clients. Post by Adi Englander.

iOS 14 and Facebook Ads: What We Know

Jon Loomer

Aggregated Event Management: It’s unclear what this actually is. This is where it gets weird (if it wasn’t weird already)… Facebook indicates that no changes will need to be made to your pixel or Conversions API implementation.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. It accomplishes this with a platform that has a powerful, easy-to-use API and an extensive network of partners. It can aggregate data from several different sources, house it, and then push that data into other channels.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Post sentiment- aggregated feelings about your topic. Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform.

LeapFish Integrates Topsy Into Real-Time Search Results

Bill Hartzer

Topsy’s index is available via its extensive open API called Otter, which powers LeapFish’s integration. With Topsy’s aggregation intelligence, LeapFish users now have the most popular and influential links on Twitter identified for them,” said Behrouzi. “LeapFish’s integration of Topsy’s ranked results provides a great example of the power and potential of the Otter API,” said Vipul Ved Prakash, CEO of Topsy.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts. It allows users to reuse previous models, visuals, and configurations with new projects and includes a large library of client-side APIs to assist in the visualization building process. .

Social Media Monitoring: Bespoke, Tailored, or Off the Rack?

Net-Savvy Executive

Oracle Endeca Discovery handles data discovery and search analytics, WiseWindow and DataSift aggregate social data, and Lexalytics analyzes sentiment. If the usual model is off the rack —software-as-a-service from a single vendor, up and running with minimal configuration in minutes, hours, or days—this is custom tailored software, using the available APIs to combine the strengths of multiple products and vendors.

Insurance of goods comprised in hire-purchase agreements 27.

Writtent Blog

We have written an API that allows any software to build integration with coolfront mobile. We may also collect information from you or your device, or from your use of the services, aggregate that information, and use it with other aggregated information obtained from other persons (aggregated information).

3 Ways Google Search is impacted by #SocialMedia & #GooglePlus

Laurel Papworth

The Green boxes are aggregators and directories. You can see Bought Attention, You can see Aggregators, you can see Plumbers with Google Plus Pages – where are the other plumbers? The Green boxes are aggregators and directories. Should your business bother with social media, Google Plus and SEO/SMO? Does Google Plus make a difference to Google Search? How do social reviews online change search?

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Roll Your Own Social CRM with Argyle Social API. Argyle Social (sponsors of this blog and the Social Pros podcast , and what I personally use for social communication) launched their Social API. For the mid-market, however, you can start adding CRM to your social immediately using the Argyle Social API or (soon) the Hubspot/Hootsuite combination.

How Groupon Integrates Social Media and Customer Experience

Convince & Convert

Sony is also aggregating information in the app about the different teams and other relevant tidbits related to the World Cup. Nick points out that using Twitter’s API to build an intuitive experience for the user is not necessarily straightforward and gives props to Sony for creating such a usable app. Tweetable Moments Any platform that we activate on, we will measure the living daylights out of it.

Ple - LTCWiki

Buzz Marketing for Technology

Personal Learning Environments (PLEs) refer to the aggregation of single-functionality tools which enable learners greater control over their own learning experience. Numerous other factors play a role: content creation tools, content storage, tools for communication, protocols/APIs, and identity management. a Personal Learning Environment is a facility for an individual to access, aggregate, configure and manipulate digital artefacts of their ongoing learning experiences."

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The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

The Sprout reporting stack is made up of mostly big aggregate metrics that are generated from Hadoop-related tools, namely HBase, Map/Reduce and Pig. ” The NSQ HTTP API allows us observe, alert and collect statistics on all producers and consumers in the topology. NSQ ships with key operational tooling out of the box, such as the nsqadmin web control panel, a built-in HTTP API for monitoring each nsqd instance, and other useful utilities such as nsq_tail and nsq_to_file.

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Create an Audience of People Who Spent the Most Time on Your Website

Jon Loomer

There were a few other features made available to the ads API (accessed by third party tools): Time spent: How long someone spent performing an action or visiting your website. Aggregate values: Total amount someone has spent. Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

Aggregate values: Total amount someone has spent. Frequency and Device rules will be available within Power Editor and the Ads Manager, but all other rules will need to be accessed via the API. If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads.

How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. All of these are behavior metrics, not aggregation metrics. Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting. Post by Adi Englander. Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy?

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting. Post by Adi Englander. Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy?

Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

We’ll get to the details on those in a minute… Options Within the API. But there are a few other great features that are available within the API — meaning that third party tools can allow you to do some other creative things. Other features available within the API: Time spent: How long someone spent performing an action or visiting your website. Aggregate values: Total amount someone has spent.

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Aggregate results across these early advertiser case studies show Unsplash to be more effective at elevating how people feel about a brand – more effective than even digital, TV, and Instagram campaigns. Remarkable brands are more than a logo.

How to Use Twitter to Generate Writing Ideas

Kikolani

Advanced search results can be saved as an RSS feed in your feed aggregator, or you can bookmark the search results page. I’m not sure if they can be added to HootSuite or TweetDeck – at the time of testing, the Twitter API was running super slow and never processed the results in either platform. Have you ever been stuck on coming up with writing ideas for your blog, niche site, or a client?

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Q: Which firehoses or APIs will Metavana be accessing during the initial launch? Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana.

#DigitalPR Twitter Chat with Katie Paine

The Proactive Report

Q2: This report from the API says that most news outlets are measuring the wrong things about their content. It should be an aggregate of everything action (share/comment/click). The engagement definition in the API report is close to perfect – time on site + sharing + comments. This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics.

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#DigitalPR Twitter Chat with Katie Paine

The Proactive Report

Q2: This report from the API says that most news outlets are measuring the wrong things about their content. It should be an aggregate of everything action (share/comment/click). The engagement definition in the API report is close to perfect – time on site + sharing + comments. This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Social media monitoring and analysis to measure the impact from campaigns and content, social attribution to help allocate budgets, and an analytics API to connect to dashboards and reporting tools. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

I recently did an article on my blog illustrating a practical example of how Pipes was used to aggregate feeds from job boards to get the most qualified results for freelance web design and contract work. By the way, Gregarius is a PHP/Mysql RSS/RDF/ATOM feed aggregator licensed under the GPL. aggregators. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps.

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