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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. When you set up the API for web events, you need to first select the pixel that those events are based on. Select an Event.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.

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Facebook Event Parameters for Granular Reporting and Targeting

Jon Loomer

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. You can also refine by aggregated value. It’s the Facebook event parameters that provide the power of granular reporting and targeting. An example of parameters. Using parameters for granular reporting.

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The Facebook Pixel: What It Is and How to Use It

Hootsuite

change, but Facebook will ensure advertisers still get some conversion tracking data through its Aggregated Event Measurement. Enhance Facebook pixel data with Conversions API. changes, Facebook introduced Conversions API. Scroll down to the Conversions API section and click Choose a Partner. They also saw a 12.9%

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

Additionally, aggregated data will not include the ability to breakdown data by demographic. Prioritize the implementation of Facebook’s Conversion API. As only the highest-prioritized completed event will be reported (e.g., if an opted-out user completes a “purchase” event, the “add to cart” event action will not be counted).

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

Can Conversions API help replace the data lost from iOS 14 opt-outs? I don’t understand the 8-event limit related to Aggregated Event Measurement. Here’s a sampling of the questions that can be found there: When configuring events, some are displayed as “Hidden.” Why, and how do I get access to them? Is that per pixel?