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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 111
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Integrations: Let you integrate the link shortener with other tools in your marketing stack. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Access the API . Scroll down so that you can see the Settings by Group listing. Key features: Create branded links .

URL 104
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. To make things a bit easier, I’ve split the metrics into four groups based on key characteristics.

Metrics 87
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. To make things a bit easier, I’ve split the metrics into four groups based on key characteristics.

Metrics 87
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Text Analytics in the Cloud

Net-Savvy Executive

There's an API for that. In a market crowded with me-too platforms, it might be the step that gets you off the entry-level rung of the ladder. Parnassus Group (in alpha). Professional-Strength Social Media Aggregators. Open Amplify. Semantic Engines. Sentimetrix. Tweetfeel (Conversition). More posts in the "Build or Buy?"

Evri 91
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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

My website gets enough traffic that I don’t need to target interests and Lookalike Audiences — groups of people who may not know who I am. Wouldn’t it be great if we could separate these groups? We’ll get to the details on those in a minute… Options Within the API.

Facebook 123
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

Marketers are already promoting their products via Instagram, but now they will be able to do it dynamically with Dynamic Ads. A travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. Aggregate values: Total amount someone has spent. Dynamic Ads for Travel.

Hotels 113