5 Innovative Social Media Campaigns of 2016

Ignite Social Media

While the year isn’t over just yet, a lot has already happened in 2016. Instead, Disney teamed up with the Make-A-Wish Foundation to generate awareness and raise money for terminally-ill children.

Enduring 2016 Team Building Activities


Creating an inspiring, and productive work culture requires more incentives than a generous salary. This… Read More.

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Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Coming back from all the commotion, our analytics team did an analysis of what exactly people were talking about on social media in regards to the show.

Associations Respond to the 2016 Election Results


A post-election message from AIA’s CEO and 2016 President from AIA Content Team on Vimeo. AHA Statement in Aftermath of 2016 Election.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.

#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

Waxing UnLyrical

Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. (We’ve Angela Sinickas (@sinickasa) September 8, 2016. Katie Delahaye Paine (@queenofmetrics) September 8, 2016.

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. Is your social media team empathetic and skilled in listening?

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Ignite Social Media Award Winning Work of 2016

Ignite Social Media

So we’d like to take some time to stop and look at some of our agency’s award winning work of 2016, and the impact we were able to make for our clients. 2016 Social Agency of the Year. We have a fantastic, dedicated team that always goes above and beyond for our clients.

Pros and Cons of your Social Media Team Structure

Ignite Social Media

With different clients comes different social media team structures that we work with. Social media teams are structured depending on how the brand divides their internal vs. external resources, and there are pros and cons to each approach. In-House Social Team.

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#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

Paula Kiger also had this to say: A2 seems like much of the solution is educating the clients (and your own team sometimes) re: why (and how) other metrics matter #measurepr. A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive.

Can Social Media Management Work with a Remote Team?

agora pulse

The following post is written by Rachel Go at Hubstaff — a company that really makes social media management work as a remote team. Social media is an online realm in itself, so it makes sense that a completely virtual team can manage a brand’s social media presence.

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3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

2016 was a year of change in social media marketing. Let us host a strategy consultation with your team. The post 3 Social Media Strategy Lessons Learned in 2016 appeared first on Ignite Social Media - The original social media agency.

Build Core Strength with a Modern Marketing Team


Core strength yields benefits in productivity and agility as teams work together to drive recruitment, engagement, and retention. Core strength is made up of culture, human and data assets, and team structure. Multiple team members can step in to send communications.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. 2016 Social Media & Digital Marketing Predictions . Achieving measurable social media ROI is very similar to teens and sex.

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience.

The 5 Key 2016 Podcast Statistics

Convince & Convert

Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting. Podcast Listening Grew 23% Between 2015 and 2016.

2016 State of Community Management Survey – We need YOU


If you have any questions about the survey, your participation or the research more generally, please email TheCR’s research team at research@communityroundtable.com. The Community Roundtable have launched their annual State of Community Management research survey.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016).

Euro 2016 on Twitter: 10 Great Accounts Every Fan Should Follow

Talkwalker SM

Euro 2016 is now well underway with every goal, incident and meme sending social media into a frenzy. Why you should follow : An inside look at one of the stars of the tournament and the most surprising team of the championships so far. Retweets per Euro 2016 Tweet : 8059.

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Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard. Read our case study to find out more about the top brands at Euro 2016.

Meet Team Sprout: Katy, Office Manager

Sprout Social

From welcoming visitors to knowing everyone’s name to maintaining our ridiculously well-stocked snack room and fridges of LaCroix, Katy is one of the operations team managers who keep our space and team in top shape. Say hi to the ops team! Team Sprout

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Meet Team Sprout: Arlo, Lead UI Designer

Sprout Social

This is the question that stood out to me when I first spoke to Arlo Guthrie, Lead User Interface (UI) Designer, for Meet Team Sprout. Now, as the Lead UI Designer at Sprout, I get to focus on one really great product as part of a team that thinks every day. Team Sprout

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Why Your Social Media Strategy is Essential to Your Marketing Strategy

Ignite Social Media

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see.

Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

We dug a little deeper to identify the cream of the crop this year and used Talkwalker social media analytics to gain insights into what social said about Davos 2016. Davos 2016: The Big Picture on Social. The winners of the 2016 Crystal Awards // Image taken from weforum.org.

5 Questions to Ask your Web Development Team on the First Date

Harp Interactive

Ready for your first date with a web development team?

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How to Create Your B2B Dream Team

Convince & Convert

You need to build the best team you can, or risk it all by having mediocre talent reflect poorly on your brand. For B2B brands such as design or ad agencies, executive recruiting firms, law firms, or consultancies, company culture is a very important aspect of building a great team.

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016


NOW, analytics, strategy, and creative teams work together from the outset. From day one, marketing and management teams need to be aligned on what’s expected and how it will be measured. The post ICYMI: 11 Of The Best Insights From #SMWLDN 2016 appeared first on Audiense.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.

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Using Social Media to Predict the College Football Playoff

Ignite Social Media

Question #1: Whose verified team Twitter handle has the most followers? Since our teams weren’t kind enough to tweet the same number of times, I instead applied their average engagements (retweets + likes) per tweet to the tune of 2000 tweets. You’ve seen the headlines.

How to Create Synergy Between Sales and Marketing Teams

Convince & Convert

As we move through the first quarter of 2016, the predicted marketing trends from the end of 2015 are beginning to emerge. At the end of the day, these two teams are closely linked, whether they like it or not. Resources: Oracle’s The Future of Modern Marketing: 2016.

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Why Your Marketing Team is Not Performing Well (Is it your Fault)?


A poorly performing marketing team is a nightmare for any CEO. If your team is failing to meet targets, you are in a situation where your company may be losing money. The post Why Your Marketing Team is Not Performing Well (Is it your Fault)?

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Meet Team Sprout: Jordan, Product Education Specialist

Sprout Social

In this edition of Meet Team Sprout , I talked to Jordan about what her role means for Sprout, her career path and the advice she gives to every new employee. It’s been incredible to see the entire team grow. Product education is an important resource for our team and for our customers.

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Sprout’s Q3 2016 Reporting Updates

Sprout Social

In Q3 2016, Sprout’s reporting squad launched a variety of new reports and revamped several others. The Tag Report provides teams with a summary of inbound or outbound messages tagged from Compose and the Smart Inbox. A Customizable Team Report.

The 6 Ways to Organize a Content Team

Convince & Convert

They recently published their 2016 Content Report, based on a survey of 370 content and digital marketers. The 6 Ways to Organize a Content Team. According to the survey, content teams are organized in one of these constructs: 1. Digital Content Team. Channel Teams.

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The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. A further 20% work at companies with between 11-50 full-time team members. Marketing team size.

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Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas.

5 Reasons Why Listening to Your PR Team Could Save Your Company’s Image


Your PR team will spend much of its time on social media monitoring your image… Read More.

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Euro 2016 & Social Media: 5 Things We’ve Learned From the Data

Talkwalker SM

Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Who’s the most talked about national team?

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Meet Team Sprout: Arnita, Senior Product Manager

Sprout Social

As social media evolves, Team Sprout is constantly working to enhance our platform and build new features to help organizations streamline their social media management. Sprout’s Product Team leads the charge by working with our partner networks and teams across the organization.

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What Does it Mean to Be a “Data-Driven” Content Team? How to Think Long-Term About the Impact of Your Content on Strategic Business Growth


57% —that’s how far the average B2B buyer is through the purchase decision cycle before… Read More.

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