Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Rebekah Radice

MARCH 16, 2015

Will you need to outsource to a company or virtual assistant? Instead, talk “with” the community you’re building. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015. Sprout Social (@SproutSocial) March 15, 2015. Listen and Respond.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Rebekah Radice

APRIL 27, 2015

how long have you been serving the community). Posted by Marie Forleo on Wednesday, April 22, 2015. You have the chance to immediately convey the details about your company to anyone landing on your page. Do you know what problems your company solves? Put the most relevant details at the top of your “About.”.

Small Business 131

Small Business Facebook How To Airlines 131

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Less “social”, more “media”. The (actual) year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

yMarketingMatters

DECEMBER 6, 2015

Two New Tools to Enhance Local Marketing: Taking it a step up with Local Awareness Ads, Facebook has added two new tools for local businesses, and now allows companies with multiple locations to create ads for each location , while at the same time gaining more insight into the people nearby the stores.

Social Media 100

Social Media Sentiment Study Advertising 100

Buffer Social

MARCH 15, 2017

The story format, originated and made famous by Snapchat , has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016. Similar to Instagram Stories, content shared to stories will appear at the top of the Facebook News Feed.

Features 111

Features Facebook SMS Instagram 111

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Getting more followers could be a simple “like and share” photo on your feed. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. Definitely don’t do that.

Social Media 142

Social Media Meme HootSuite Influencer 142

yMarketingMatters

OCTOBER 18, 2015

Today any type of business can benefit from the production of a short video to communicate with their customers to introduce products, services and special offers. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Statistics for Videos.

Video 133

Video Marketing Vimeo YouTube 133

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

As a customer, I have been so heavily inconvenienced by so many companies in the service realm, indicating a void that so desperately needs to be filled. I mean, don’t you feel great when a company does right by you? Do you feel the same way when a company markets something well to millions of people?

Products 100

Products How To Buy Cost 100

Pixlee

NOVEMBER 17, 2016

Reynolds wrap has been a staple in American kitchens since 1947, but the brand wanted to position itself as more than a tinfoil company. Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today. On their Instagram feed, they post individual pictures of a finished recipe. The Concept.

Campaign 40

Campaign Instagram Brands Delicious 40

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram. Curate Your Feed. Need help getting started? Define Your Objectives. January 2017.

Instagram 40

Instagram Tips UGC Hashtag 40

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Most brands are familiar with hashtags from Twitter, but on Instagram, there’s a whole world of hashtags for different groups and niches that smart brands tap into to connect with different communities.

Instagram 60

Instagram Hashtag How To Apparel 60

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. What might this mean for marketers (and for social media)? How often people share on Instagram.

Instagram 40

Instagram Brands Feed Feedly 40

Socially Sorted

JULY 14, 2016

KuniLexusofPortland (@lexusofportland) October 16, 2015. And of course I went surfing on their Twitter feed after receiving this to see that it was not only Nicole that did the shout outs – other team members did too! KuniLexusofPortland (@lexusofportland) October 16, 2015. Which is why I wanted to write this post.

Small Business 40

Small Business Social Media Instagram Smart Phone 40

Kikolani

SEPTEMBER 8, 2016

It was then in October 2015 that Google announced its AMP project and made everyone’s obsession reaching a peak with their website speed, further making sure that Accelerated Mobile Pages don’t go a miss. Automattic, the parent company of WordPress, has introduced an AMP plugin which would enable Google AMP for your website.

WordPress 60

WordPress Google Facebook Mobile 60

Kikolani

SEPTEMBER 8, 2016

It was then in October 2015 that Google announced its AMP project and made everyone’s obsession reaching a peak with their website speed, further making sure that Accelerated Mobile Pages don’t go a miss. Automattic, the parent company of WordPress, has introduced an AMP plugin which would enable Google AMP for your website.

WordPress 60

WordPress Google Facebook Mobile 60

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. So good, I invested in the company. Network Visualization of the Community. If you want to learn everything and connect with everyone in a category, it’s crazy good. Learn more here.). The Most Connected Marketers.

Twitter 60

Twitter Marketing Influencer Groups 60

Buffer Social

MARCH 13, 2017

The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. Launched in September 2015 , Lenses are a fun way to augment your snaps. In January 2015, Snapchat launched Discover , “a new way to explore Stories from different editorial teams.”

Social Networking 111

Social Networking Social Media Examples Video 111

Sprout Social

SEPTEMBER 13, 2016

Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. How it’s defined for you will differ between other companies based on your specific business goals. Two posts about the same product appear in a user’s News Feed. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Buffer Social

NOVEMBER 14, 2016

Right now, video is hot and is standing out in the Facebook News Feed. The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). Social media spend is stable (only 7% of companies are decreasing their social media marketing budgets) . Company size.

Social Media 40

Social Media Report Survey How To 40

Buffer Social

APRIL 11, 2017

The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has been viewed in vertical, scrolling feeds. Why Stories are the new News Feed.

Feed 110

Feed Feedly News Social Media 110

Sprout Social

APRIL 15, 2024

A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This can snowball into reputational damage for the company that impacts revenue and customer trust.

Press Release 95

Press Release Banking Reputation Marketing 95

Buffer Social

NOVEMBER 21, 2016

For example: YouTube is testing community features allowing creators to share text and image based posts (aka, Facebook). In their latest earnings report , the Menlo Park-based company shared that it earned $7.01 billion monthly users (up 16% from Q3 2015). billion in revenue during Q3 2016 and now has 1.79 Acquisitions: .

Trends 40

Trends Social Media Predicition Instagram 40

Ignite Social Media

FEBRUARY 2, 2023

I also created a company called Carusele. Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. That same year, Tumblr, Friend, Feed and Justin.tv A bit of a reminder, I’m Jim Tobin, I’m the founder and CEO of Ignite Social Media. And so that leads to a couple things.

Influencer 85

Influencer Social Media Hubspot Travel 85

Oktopost

JUNE 28, 2023

When it comes to the feed, FYP, or homepage, your absence is tantamount to your forgettability. In 2015, iStock teamed up with Twentieth Century Fox to poke a little fun at the archetype of the corporate stock image – the exact sort of photo countless businesses have used on their own sites, advertisements, and social posts over the years.

Social Media 62

Social Media Engagement Strategy B2B 62

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. Snapchat’s disappearing act (2011) Almost exactly a year after Instagram, soon-to-be rival “Picaboo” launched , quickly rebranding to Snapchat following a lawsuit by a similarly named company. RIP to Periscope, 2015-2021. Best photo ever.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Besides paid ads, our feeds unravel at our discretion. A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy.

Social Media 118

Social Media Marketing B2B Banking 118

Likeable

AUGUST 26, 2019

If you feel like your feeds are filled with pictures of pets, you’re right. Believing it to be a great way to try out different products and a new way to connect with their engaged community, Lily and her pups took the first step into the market. PHARRELL, ROSIE, & RUMBA | @PHARRELLANDROSIE. CRUSOE | @CRUSOE_DACHSHUND.

Influencer 112

Influencer Communities Social Media Instagram 112

Later

OCTOBER 8, 2020

Since 2015, REI has closed on Black Friday. creating a digital community of adventurers and outdoor enthusiasts. TIP: Create a branded hashtag for your campaign — you can use it to collect user-generated content for future posts and strengthen the sense of community around your brand. The takeaway? LoveOurPlanet.

Campaign 80

Campaign Instagram Apparel Discount 80

Hootsuite

FEBRUARY 17, 2022

The renewed interest in Pinterest means there are more people using the app than ever before, and the company continually rises to the occasion by rolling out new features. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. It’s cutting edge. Pinterest shopping features. Set up a business account.

How To 111

How To Metadata HootSuite Retail 111

Myrland Marketing

JULY 6, 2018

This survey of in-house counsel was answered by the following: 85 corporate counsel, with 51% from companies with 2017 revenue of $10 billion or more. 72% work for companies with 5,000 or more employees. 17% work for companies with 1,000-5,000 employees. 6% work for companies with 500-1,000 employees. 23% from the West.

Survey 54

Survey Content Research Curation 54

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. We had editorial calendars for every region of the company for the different events we managed as Outlook calendars. How satisfied are you with the way you manage your content right now? Sound eerily familiar?

Team 60

Team Social Media Template Templates 60

Convince & Convert

AUGUST 17, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. As a company that sells software that helps people do this I ask you Eric Boggs, how do you feel about that?

Radian6 113

Radian6 Training Communities Conversation 113

Hootsuite

NOVEMBER 9, 2015

To help you get the most professional value out of your feed, we’ve come up with a list (that you can find here ) of top social media and marketing experts to follow on Twitter—no brain picking required. — Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. Darren Rowse. obE8oTe0xY.

Social Media 75

Social Media Twitter Feed Feedly 75

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. To make Kuno’s company culture and values transparent and top-of-mind by consistently providing engaging visuals.

Hosting 109

Hosting Instagram How To Metrics 109

Buffer Social

NOVEMBER 13, 2017

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” 2015 (330M members): $1.5B It’s seamlessly integrated into members’ feeds as articles to help enhance the content-first experience.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. Creating content for Facebook Stories is different from creating content for the News Feed. But you might want to consider creating some kind of authentic, relevant content that highlights the work of women in your organization, or how your company helps support women.

Facebook 111

Facebook Marketing HootSuite Social Networking 111