Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Rainforest. Volcano. 'Nuff

Brands 103

Brands Hosting Hotels Campaign 103

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Hootsuite

APRIL 27, 2022

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? Messenger is where almost one-eighth of the world’s population hangs out, and for marketers, this is a significant volume of people who can be actively engaged with and targeted with ad campaigns.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. For example, in 2015 one million views was considered viral, according to Animoto. Let’s dive in. Know your audience.

Video 126

Video Social Media How To Trends 126

Hootsuite

APRIL 6, 2023

If you’re reading this: thank you for giving me and my little team the honor of serving you. oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@EllenDeGeneres) March 3, 2014 The live-streaming wars begin (2015) Meerkat was the first app to start the live-streaming craze (RIP). RIP to Periscope, 2015-2021.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

Campaign 40

Campaign Instagram Brands Delicious 40

Ignite Social Media

FEBRUARY 2, 2023

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. It really does take a team. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

Sprout Social

APRIL 19, 2022

So, how can you rise to meet consumers’ expectations without burning out your team? This frees up your team to spend time on more nuanced and complex customer issues. There are some conversations only your support team can handle. Adidas first launched their WhatsApp marketing strategy back in 2015.

Conversation 97

Conversation Strategy Social Media Marketing 97

Socialmedia.biz

SEPTEMBER 29, 2018

While most businesses use PPC or a variety of advertising campaigns to create brand awareness, sometimes, going back to basics and relying on traditional methods to attract customers works the best. In this post, they give their audience a snippet of the problems they’re aiming to solve by integrating with Microsoft Teams.

Startup 109

Startup Social Media How To Nielsen 109

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible. “Half of the value people get from Dance Church is in the class.

Small Business 91

Small Business Marketing Retail Education 91

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ). Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. When Fallout 4 was announced at the Electronic Entertainment Expo’15 for the very first time, nobody really expected Bethesda to release the game just five months later in November 2015.

Examples 78

Examples Social Media Marketing Upcoming 78

Rebekah Radice

MARCH 16, 2015

Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Instead, talk “with” the community you’re building. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency.

Cost 100

Cost Insurance Project Team 100

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Community Support during World Tragedies. The Birth of Facebook.

Social Media 111

Social Media MySpace Hashtag News 111

Audiense

AUGUST 25, 2016

Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. e585wxFdMU.

Social Media 60

Social Media Energy Project Campaign 60

Audiense

AUGUST 25, 2016

Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. e585wxFdMU.

Social Media 60

Social Media Energy Project Campaign 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Buffer Social

MAY 11, 2020

In 2015, we made Buffer’s most significant acquisition and acquired Respondly , which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We’re a team of 89 people at Buffer, and we don’t have the resources to run two very different strategies.

Small Business 53

Small Business Team Social Media Organization 53

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112

Dave Fleet

FEBRUARY 16, 2016

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Waxing UnLyrical

SEPTEMBER 21, 2015

Why: “… most interesting was … people who barely spoke, or who seemed quiet and aloof, really came alive,” writes Aparna Jain as she introduces us to her collection of games that help “teams bond, feel challenged, get to know one another better, build healthier relationships with each other and have fun doing it.”

CSR 100

CSR Travel Consultant Authentication 100

Buffer Social

NOVEMBER 29, 2018

Demonstration before communication. REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained.

Brands 94

Brands Retail Campaign Authentication 94

Buffer Social

SEPTEMBER 28, 2017

Medium (@Medium) February 10, 2015. In 2015, the User Happiness team at Medium did a #AskMedium campaign where they answered questions with video replies. How do you work as a social media team of one? It works even better if you are in a team as you can respond to conversations together.

Authentication 111

Authentication Engagement Social Media How To 111

Audiense

JUNE 7, 2016

We spoke to Sari Setiogi , head of media monitoring and social media at WHO, to understand how the foremost global health agency uses Twitter to inform their wider communication strategy, and how it’s helped demystify many health rumours and myths. Audiense: What’s the makeup of your social media team? — WHO (@WHO) May 14, 2015.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

agora pulse

FEBRUARY 22, 2020

Most can be found enviously gazing at the IT team that has been lavished with the latest tech tools, no expense spared. Large brands have in-house graphic designers, Photoshop experts, and a video production team. For example, we ran a campaign that required the use of licensed photos of American presidents.

Social Media 175

Social Media UGC Tips CPM 175

Buffer Social

FEBRUARY 22, 2017

A photo posted by Airbnb (@airbnb) on Aug 20, 2015 at 6:06pm PDT. And it is a great way to get to know people from our community!). We curate user-generated content by sharing short stories from our community through photos on our Instagram profile. In 2015, more than 100 million GIFs were shared on Twitter. Thanks guys!

Social Media 111

Social Media Hashtag Curation Instagram 111

Buffer Social

DECEMBER 4, 2019

Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. First, there’s a messaging tool called ManyChat , which allows you to combine Facebook Messenger and SMS campaigns. Partner with influencers and encourage your community to share your products. Enjoy the show?

Social Media 98

Social Media Instagram Apparel Groups 98

Likeable

JUNE 18, 2020

In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. I’m looking forward to being in conversation and community with you all. You can’t even hire Black people on your TEAM. She’s also a dynamic entrepreneur. You can join Rachel’s 1.7 Johnetta Elzie.

Social Media 92

Social Media Instagram Education Communities 92

Hootsuite

MARCH 30, 2020

HealthMap is a project created by a team at Boston Children’s Hospital. So, they created a healthcare social media marketing campaign. More important, it drove a large number of visitors to the campaign’s clinic locator. He has built a community of more than 1.6 Campaign names or keywords. Doc Vader on Baby Yoda.

Social Media 145

Social Media How To Exercises Guidelines 145

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Below you can see how our team mapped out engagement on all of a brand’s Instagram content, showing the engagement on those posts over time. Time of day testing is really a two-part process.

Instagram 60

Instagram Hashtag How To Apparel 60

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. We realised with DM campaigns that we received much faster responses than we would with email. Artificial intelligence for insights is real.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

AUGUST 28, 2015

(highlight to tweet) Look closer at the post’s comments, and you’ll see that Petco’s community agrees, as all of the comments are images of dogs wishing the company a happy National Dog Day. Subaru (@subaru_usa) July 10, 2015. NationalDogDay pic.twitter.com/3hT6VUPhZY — CIA (@CIA) August 26, 2015. Share how you #MakeADogsDay.

Company 60

Company Apparel Transportation Social Media 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60