Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Might as well make it as easy as possible for your team to stick to their editorial calendar. Automating social media marketing with tools means you can accomplish more with a smaller social marketing team. So how do you capture even a bit of that attention?

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

MAY 23, 2022

For B2B businesses, intent data also provides an excellent opportunity to integrate your sales and marketing teams better. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. Personalize Your Campaigns. External Data.

B2B 88

B2B Marketing Paid Search Buy 88

Ignite Social Media

JULY 24, 2020

This got our team thinking about the upcoming holiday season and how the key shopping days that most consumers rely on for purchases will be impacted. What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. Amazon Prime Day.

Retail 177

Retail Upcoming Buy Social Media 177

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns.

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices. Offline connection: The insight behind this campaign—that we need more stories centered on Black joy—isn’t just a hunch, it’s backed by data.

Issues 136

Issues Survey Campaign Authentication 136

Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Rainforest. Volcano. 'Nuff

Brands 103

Brands Hosting Hotels Campaign 103

Convince & Convert

OCTOBER 16, 2015

The campaign was launched on October 8 th , and Betty has been at it for over one week now. Chicken Treat (@ChickenTreat) October 15, 2015. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015. Chicken Treat (@ChickenTreat) October 14, 2015. Behind every bold campaign are a lot of what-ifs.

Campaign 60

Campaign Newsletter Education Team 60

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

Campaign 40

Campaign Instagram Brands Delicious 40

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. The Sprout data science team projects retailers can expect on average 32% more social messages per day this holiday season than they did in 2017.

Retail 109

Retail Sentiment Project Instagram 109

Convince & Convert

OCTOBER 24, 2014

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play.

Social Media 149

Social Media Ensembli How To Insurance 149

Audiense

MAY 16, 2016

Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out? Ken Thorsteinsson: We have a global team located in Germany, U.S. Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Not so much the racing story, but how the teams work. Come & visit #PorscheGuildford.

Strategy 113

Strategy Automotive Campaign Social Media 113

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org. In 2015 we can measure so much more in social than we did back in 2011. What’s different in 2015? Self explanatory.

Social Media 100

Social Media Collaboration Team Resources 100

Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. For example, in 2015 one million views was considered viral, according to Animoto. Let’s dive in. Know your audience.

Video 129

Video Social Media How To Trends 129

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Audiense

JUNE 17, 2016

Leo Burnett furnished a list of their top 25 campaign, and to celebrate the Cannes Lions season, we thought we’d give you our top three picks from that list. We also have what Team Audiense is reading this week, and other Twitter Trends you should be keeping on top of! — REI (@REI) November 27, 2015. Rei’s #OptOutside.

Film 60

Film Campaign Hashtag Twitter 60

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Pam Moore

DECEMBER 14, 2017

You create content for a campaign, marketing program or Facebook ad test run. Tips to get your 2015 content marketing budget approved. Need us to help train your team? It seems content often gets created in silos. Tutorial for how to use our new Content Marketing Inventory Worksheet .

Organization 165

Organization Content ROI Marketing 165

Hootsuite

SEPTEMBER 10, 2019

Ethical fashion brand Everlane teamed up with Teen Vogue beauty editor and stylist Michelle Li for her expert advice on how to style their threads. The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. Timely: Set deadlines that work for you team and social calendar.

Social Media 111

Social Media How To Hosting Hashtag 111

Sprout Social

APRIL 19, 2022

So, how can you rise to meet consumers’ expectations without burning out your team? This frees up your team to spend time on more nuanced and complex customer issues. There are some conversations only your support team can handle. Adidas first launched their WhatsApp marketing strategy back in 2015.

Conversation 101

Conversation Strategy Social Media Marketing 101

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. The Birth of Emoji .

Press Release 60

Press Release Marketing Apple How To 60

Convince & Convert

DECEMBER 12, 2014

Bari Mogil is half of the digital team at the headquarters of Corcoran Group , a high-end real estate company with over 2,200 agents. The Live Who You Are campaign, integrated across several social media platforms , is another example of how Corcoran’s social messages are much more than property listings. barimogil Tweet This.

Tumblr 134

Tumblr Real Estate How To Survey 134

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ). Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

agora pulse

OCTOBER 5, 2016

Oreo learned why you shouldn’t with this tweet in 2015. Coca-Cola’s #MakeItHappy campaign came unstuck when it was tricked into tweeting out a number of lines from Adolf Hitler’s “Mein Kampf.” The New England Patriots employed an automatic bot which accidentally tweeted this racial slur from the official team account.

RSS 113

RSS Social Media Management Hashtag Feed 113

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency.

Cost 100

Cost Insurance Project Team 100

Convince & Convert

DECEMBER 18, 2015

Bucky Keen (@DoomBucky) November 2, 2015. REESE’S (@ReesesPBCups) December 2, 2015. REESE’S (@ReesesPBCups) December 3, 2015. REESE’S (@ReesesPBCups) December 4, 2015. REESE’S (@ReesesPBCups) December 6, 2015. REESE’S (@ReesesPBCups) December 6, 2015. Woke up like this.

Delicious 60

Delicious Issues Team Social Media Management 60

Convince & Convert

JULY 23, 2015

Disney (@Disney) July 17, 2015. Download ’em now ➡️: [link] pic.twitter.com/sQc66pPG3Z — Victoria’s Secret (@VictoriasSecret) July 17, 2015. NASCAR (@NASCAR) July 18, 2015. Here’s a recap of our #WorldEmojiDay collection tour [link] — Smithsonian (@smithsonian) July 17, 2015. Big emoji blowout!

Company 60

Company Storify Education Newsletter 60

Convince & Convert

DECEMBER 2, 2014

However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. This is a given, but so many sales teams fail to realize consumers’ visceral reaction is to avoid pain and approach pleasure.

Discount 158

Discount Statistics Company Price 158

Rebekah Radice

MARCH 16, 2015

Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015. I’m always impressed with the team at Sprout Social.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Buffer Social

MAY 11, 2020

In 2015, we made Buffer’s most significant acquisition and acquired Respondly , which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We’re a team of 89 people at Buffer, and we don’t have the resources to run two very different strategies.

Small Business 53

Small Business Team Social Media Organization 53

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Marketing teams can implement “ surprise and delight ” campaigns by knowing exactly where a customer is shopping. They are faced with challenging questions.

Data 60

Data Conversation Case Study How To 60

Audiense

JUNE 7, 2016

Audiense: What’s the makeup of your social media team? Sari: The team covers social media and media monitoring. We’re a team of three people, including myself. A: Does your team manage all the WHO Twitter handles, including the country-specific ones? — WHO South-East Asia (@WHOSEARO) June 1, 2015.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

Report 100

Report Committee Comparison Journal 100

Ignite Social Media

JUNE 6, 2016

Pinterest’s research team found that 12% of users who viewed a pin with this red dot clicked on it, and those users went on to click an average of.55 More specifically, follower growth was down 50% compared to March, and marked the lowest rate since Locowise began analyzing these profiles in April 2015. 55 ‘Similar Look’ results.

Instagram 60

Instagram ROI Influencer Research 60

Convince & Convert

DECEMBER 19, 2014

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. Julie and her team publish research at a high level and then drill down to contextualize it for each company they work with. Back to the number, UPS is estimating the delivery of 585 million packages in December.

Social Media 129

Social Media B2B Research Groups 129

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. When Fallout 4 was announced at the Electronic Entertainment Expo’15 for the very first time, nobody really expected Bethesda to release the game just five months later in November 2015.

Examples 78

Examples Social Media Marketing Upcoming 78

Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained. Demonstration before communication.

Brands 94

Brands Retail Campaign Authentication 94

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. One of the best ways Adam and his team share top-notch content with the Cabela’s audience on social media is through the passion of customers. Laurie’s team all work from home (as does Laurie). We sell fun.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60