Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

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Strategy Automotive Campaign Social Media 113

Convince & Convert

DECEMBER 18, 2015

Bucky Keen (@DoomBucky) November 2, 2015. With consumer conversations about the misshapen trees reaching a fever pitch on social media, Reese’s took a unique approach by taking on its critics in a clever way with a series of content proclaiming #AllTreesAreBeautiful. . REESE’S (@ReesesPBCups) December 2, 2015.

Delicious 60

Delicious Issues Team Social Media Management 60

Rebekah Radice

MARCH 16, 2015

I recently had the chance to speak with a group of college students about managing social media for small businesses. Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Get Noticed on Social Media.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. We’re real people.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. Social media advertising usage statistics. Social media ads only represent about 14 percent of digital ad spending.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Buffer Social

JUNE 30, 2017

Gen Zs (now beginning to enter the workforce) only know a world with social media, compared to their counterparts – Millennials, Generation X, and Baby Boomers – who can still fondly remember back to the days of snail mail and dial-up modems! Feel free to jump to a certain moment(s) in the social media history!

Social Media 111

Social Media MySpace Hashtag News 111

Buffer Social

OCTOBER 1, 2018

How did Banišauskas and his team do it? From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. If you want to run a user-generated content campaign, this blog post goes into the fine details, including examples and tools you can use.

Organization 108

Organization Flipboard Social Media Company 108

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Statcounter.

Software 103

Software Marketing Analytics B2B 103

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Campaign Analysis. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. But that’s just the nature of social media; no two campaigns are created equal.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

SEPTEMBER 13, 2016

He spent $207 on six campaigns that returned 129 conversions, directly resulting in $9,481.50 The outcome of your Facebook Ads campaign will depend heavily on the product you’re promoting, the audience you’re targeting and the quality of the ads you’ve created. Loomer had the most success with the ads targeting fans. He spent $39.19

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. The Events tab is a great resource for social media managers and content creators. This can really help spark ideas for future campaigns around relevant local or national happenings. Twitter’s 140-character limit no longer applies to DMs.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. It really does take a team.

Influencer 85

Influencer Social Media Hubspot Travel 85

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Is social media worth it for firms in the financial sector?

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

JUNE 28, 2023

The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox. There are rainbows, unicorns, anthropomorphized animals…everything you wouldn’t expect to see in a B2B campaign. The star of these images?

Social Media 62

Social Media Engagement Strategy B2B 62

Hootsuite

APRIL 28, 2020

Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. During the six-day campaign, Chiptole also saw a record-breaking 430 million video starts with the hashtag #GuacDance.

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Video Engagement Hashtag Influencer 145

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” If you’re reading this: thank you for giving me and my little team the honor of serving you.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Buffer Social

JUNE 9, 2016

I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. But then I realized, social media managers are in the market of verbs. Verbs govern the rules for social media managers and propel us to amazing places. Communicate.

Social Media Management 40

Social Media Management Social Media Flipboard Tweetdeck 40

Hootsuite

MARCH 30, 2020

Professors Michael Paul and Mark Dredze explain how this works in their book, Social Monitoring for Public Health : “Social media offers advantages over traditional data sources, including real-time data availability, ease of access, and reduced cost. HealthMap is a project created by a team at Boston Children’s Hospital.

Social Media 145

Social Media How To Exercises Guidelines 145

The Social Media Hat

JUNE 27, 2016

Because while most of us never would have intended to waste precious time each and every day sifting through loads of social media notifications and messages, that's exactly where we find ourselves. Statista reports that the average social media user spent 106.2 minutes per day on social media in 2015, up from 103.2

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Social Media Notification HootSuite Hashtag 164

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. We realised with DM campaigns that we received much faster responses than we would with email. Britt Adami, HaveYouHeard.

Trends 60

Trends Marketing Forums Microsoft 60

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Hootsuite

FEBRUARY 26, 2020

This can drive more engagement to your post or campaign. We brought the Burton team in to tell their own stories, pick their favorite photos, and put their creative fingerprint into the content. (@dove) on Jun 26, 2019 at 7:29am PDT. The framing of the campaign is super slick and straightforward. View this post on Instagram.

Instagram 140

Instagram Tools Template Templates 140

Sprout Social

JANUARY 4, 2017

Even though Twitter’s possible sale in 2016 worried some marketers, VentureBeat showed Q3 advertising revenue grew from $513 in 2015 to $545 million in 2016. The visual social network’s mobile ad revenue drew $1.53 That’s why social media automation is more likely than ever to simply turn into social media management.

Trends 112

Trends Social Media Analytics Instagram 112

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Social media is dynamic, and your content strategy has to be as well.

Social Media 40

Social Media Content Meme Geotagging 40

Sprout Social

NOVEMBER 8, 2016

In fact, Facebook video posts per person increased by 75% in 2015. By using a third-party social media management tool like Sprout Social, you gain in-depth insights to user demographics that go above and beyond what’s provided only on Facebook. Know Your Social Data. Just how much?

Facebook 108

Facebook Feed Feedly Social Media 108

Buffer Social

SEPTEMBER 28, 2017

If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers. Medium (@Medium) February 10, 2015. In 2015, the User Happiness team at Medium did a #AskMedium campaign where they answered questions with video replies.

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Authentication Engagement Social Media How To 111

Hootsuite

OCTOBER 15, 2020

Several social platforms have made recent accessibility updates. After the inaccessible introduction of voice Tweets, Twitter established two accessibility teams and plans to roll out automated captions by early 2021. leigh (@futuraprime) March 25, 2015. 9 inclusive design tips for social media managers.

Social Media 145

Social Media Tips Guidelines Hashtag 145

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Most can be found enviously gazing at the IT team that has been lavished with the latest tech tools, no expense spared. This article was published originally in 2015 and has been updated for 2020.

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Social Media UGC Tips CPM 175