agora pulse

OCTOBER 5, 2016

The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. Setting an automated tweet when you receive a new follower is not a bad thing for busy social media managers. Oreo learned why you shouldn’t with this tweet in 2015. Check out her tips here.

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RSS Social Media Management Hashtag Feed 113

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. Second to relevance, influencers play a key role in taking a campaign or cause viral.

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Activities Social Media Hashtag Campaign 0

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. For example, in 2015 one million views was considered viral, according to Animoto. at least once. Continue the hype.

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Video Social Media How To Trends 125

Convince & Convert

OCTOBER 24, 2014

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. This is as compared with a the costs of a direct mail campaign, for example, and his team can then calculate a tangible ROI.

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Social Media Ensembli How To Insurance 152

Audiense

MAY 16, 2016

A buyer journey can last decades, so what’s the value in amassing a following of over 15 million fans across your social accounts when a certain percentage of them probably won’t be able to become your customer? How does Porsche implement Twitter into its social strategy? Is there any sales aspect to your social strategy?

Strategy 113

Strategy Automotive Campaign Social Media 113

Hootsuite

SEPTEMBER 10, 2019

The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. Social media managers should always work to include and account for diverse perspectives, and takeovers can help to fill in gaps or lift certain voices. pic.twitter.com/qNDocEbfBd. How will you do it?

Social Media 111

Social Media How To Hosting Hashtag 111

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. Social media advertising usage statistics. Social media ads only represent about 14 percent of digital ad spending.

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Advertising Social Media List Statistics 112

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m. Register Now.

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Influencer Tools Marketing Klout 76

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org.

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Social Media Collaboration Team Resources 100

Convince & Convert

DECEMBER 18, 2015

Bucky Keen (@DoomBucky) November 2, 2015. With consumer conversations about the misshapen trees reaching a fever pitch on social media, Reese’s took a unique approach by taking on its critics in a clever way with a series of content proclaiming #AllTreesAreBeautiful. . REESE’S (@ReesesPBCups) December 2, 2015.

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Delicious Issues Team Social Media Management 60

Rebekah Radice

MARCH 16, 2015

I recently had the chance to speak with a group of college students about managing social media for small businesses. Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Get Noticed on Social Media.

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Small Business Social Media Strategy Hashtag 132

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

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Social Media LinkedIn Instagram Campaign 100

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. We’re real people.

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Social Media Retail LinkedIn Social Media Management 60

Buffer Social

JUNE 30, 2017

There have been so many wonderful moments over the last 20 years on social media that it was quite a challenge to boil them down to just 10! Feel free to jump to a certain moment(s) in the social media history! In my experience, we as social media managers tend to take social media very seriously.

Social Media 111

Social Media MySpace Hashtag News 111

Buffer Social

OCTOBER 1, 2018

From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. If you want to run a user-generated content campaign, this blog post goes into the fine details, including examples and tools you can use. How are you getting organic reach on social media?

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Organization Flipboard Social Media Company 108

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m. Register Now.

Influencer 40

Influencer Tools Marketing Klout 40

Convince & Convert

MAY 1, 2015

For example, if you look at KLM’s social media campaigns last year, they were on every channel. For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. Those are my three goals for the first half of 2015. But that just wasn’t working.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Statcounter.

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Software Marketing Analytics B2B 102

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Campaign Analysis. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign.

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Attensity Crimson Hexagon Social Media Sentiment 77

Talkwalker SM

APRIL 26, 2016

This UGC campaign, fueled by social intelligence, allowed HRSA to share inspirational stories, not only demonstrating to community members that they were heard, but also activating those people to share the message with their networks, and ultimately driving new users to register.

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UGC Sentiment Exercises Issues 60

Sprout Social

AUGUST 2, 2016

Measure Your Efforts: By using third-party social media management software like Sprout Social, you can track hashtags within your most important networks. A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT. This is why so many brands do social media campaigns on Twitter.

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Hashtag How To Nielsen Social Networking 40

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. But that’s just the nature of social media; no two campaigns are created equal.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. The Events tab is a great resource for social media managers and content creators. This can really help spark ideas for future campaigns around relevant local or national happenings. Twitter’s 140-character limit no longer applies to DMs.

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Metrics Twitter Comparison Report 40

ProBlogger

MARCH 20, 2016

It worked in 2013, 2014, and 2015. Here are a few success examples that we tried at WHSR in 2015. 5 reasons why a Sim City player could be your next social media manager – social media marketing tips + Sim City (PC game). As of April of 2015, the average click-through rate of a Facebook ad was 1.5

Strategy 35

Strategy Cost Blogger Sites 35

Sprout Social

SEPTEMBER 13, 2016

He spent $207 on six campaigns that returned 129 conversions, directly resulting in $9,481.50 The outcome of your Facebook Ads campaign will depend heavily on the product you’re promoting, the audience you’re targeting and the quality of the ads you’ve created. Loomer had the most success with the ads targeting fans. He spent $39.19

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ROI Facebook How To Analytics 40

Oktopost

JUNE 28, 2023

The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox. There are rainbows, unicorns, anthropomorphized animals…everything you wouldn’t expect to see in a B2B campaign. The star of these images?

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. How should it look? Easy, natural, organic – in a word: charismatic.

Social Media 118

Social Media Marketing B2B Banking 118

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 15: Social media never stops.

Influencer 85

Influencer Social Media Hubspot Travel 85

Buffer Social

JUNE 9, 2016

I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. But then I realized, social media managers are in the market of verbs. Verbs govern the rules for social media managers and propel us to amazing places. Communicate.

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Social Media Management Social Media Flipboard Tweetdeck 40

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” It was so popular that Apple awarded the app the iOS app of the year in 2015. Best photo ever.

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Social Media MySpace Tumblr Foursquare 145

Hootsuite

APRIL 28, 2020

Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. During the six-day campaign, Chiptole also saw a record-breaking 430 million video starts with the hashtag #GuacDance.

Video 145

Video Engagement Hashtag Influencer 145

Hootsuite

MARCH 30, 2020

So, they created a healthcare social media marketing campaign. The main component was a social video. More important, it drove a large number of visitors to the campaign’s clinic locator. Campaign names or keywords. A post shared by Kim Kardashian West (@kimkardashian) on Aug 30, 2015 at 6:01pm PDT.

Social Media 145

Social Media How To Exercises Guidelines 145

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. We realised with DM campaigns that we received much faster responses than we would with email. Britt Adami, HaveYouHeard.

Trends 60

Trends Marketing Forums Microsoft 60

The Social Media Hat

JUNE 27, 2016

Because while most of us never would have intended to waste precious time each and every day sifting through loads of social media notifications and messages, that's exactly where we find ourselves. Statista reports that the average social media user spent 106.2 minutes per day on social media in 2015, up from 103.2

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Social Media Notification HootSuite Hashtag 162

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. And only 10%of those teens say Facebook is the social network they use most often. But for marketers, it’s also worth considering what this stat says about Facebook’s value as a platform on which to announce new product launches, campaigns, or collaborations.

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Facebook Marketing HootSuite Social Networking 111

Lucy Hall

JANUARY 12, 2015

I know what i'll be using to make my life easier this year, with tons of campaigns to manage I have leant what works and what doesn't. Here I have compiled my list of tools I will be using more or less every single day in 2015: 1. Sprout social is an easy to use scheduling and analytics dashboard for social media.

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Tools Social Media WordPress Analytics 60