Hootsuite

SEPTEMBER 10, 2019

The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. Social media managers should always work to include and account for diverse perspectives, and takeovers can help to fill in gaps or lift certain voices. pic.twitter.com/qNDocEbfBd. How will you do it?

Social Media 111

Social Media How To Hosting Hashtag 111

Hootsuite

FEBRUARY 12, 2015

Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns. Social media dovetails nicely with content marketing, because it creates new, low-cost avenues for content promotion. Hootsuite (@hootsuite) February 11, 2015. Monitor your competitors. Try it for free.

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Social Media Management B2B Social Media HootSuite 40

Rebekah Radice

MARCH 16, 2015

I recently had the chance to speak with a group of college students about managing social media for small businesses. Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Get Noticed on Social Media.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can also retarget customers that have expressed interest in your campaign.

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Influencer Tools Marketing Klout 76

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Scott Kelly (@StationCDRKelly) September 22, 2015.

Social Media 111

Social Media MySpace Hashtag News 111

Buffer Social

OCTOBER 1, 2018

From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. Never do clickbait. His secret?

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Organization Flipboard Social Media Company 108

Convince & Convert

MAY 1, 2015

For example, if you look at KLM’s social media campaigns last year, they were on every channel. For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. Those are my three goals for the first half of 2015. But that just wasn’t working.

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Social Media Hashtag Airlines Social Media Management 60

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can also retarget customers that have expressed interest in your campaign.

Influencer 40

Influencer Tools Marketing Klout 40

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.).

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Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. The Events tab is a great resource for social media managers and content creators. This can really help spark ideas for future campaigns around relevant local or national happenings. Twitter’s 140-character limit no longer applies to DMs.

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Metrics Twitter Comparison Report 40

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

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Video Engagement Hashtag Influencer 145

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” As the story goes, Twitter early adopter Chris Messina, proposed the hashtag for organizing tweets.

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Hootsuite

MARCH 30, 2020

Hashtags like #flu can reveal when diseases are popping up in new locations. Professors Michael Paul and Mark Dredze explain how this works in their book, Social Monitoring for Public Health : “Social media offers advantages over traditional data sources, including real-time data availability, ease of access, and reduced cost.

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Social Media How To Exercises Guidelines 145

The Social Media Hat

JUNE 27, 2016

Because while most of us never would have intended to waste precious time each and every day sifting through loads of social media notifications and messages, that's exactly where we find ourselves. Statista reports that the average social media user spent 106.2 minutes per day on social media in 2015, up from 103.2

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Social Media Notification HootSuite Hashtag 167

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Rebekah Radice

AUGUST 19, 2015

Use hashtags where appropriate, but don’t use hashtags that aren’t relevant to your photo. As social media managers this is one of the most common problems and questions we've had to address. Click the link in my bio to learn more about the upcoming 9 week program for social media managers.

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Social Media How To Hashtag Real Estate 113

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Social media is dynamic, and your content strategy has to be as well.

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Social Media Content Meme Geotagging 40

Sprout Social

NOVEMBER 8, 2016

In fact, Facebook video posts per person increased by 75% in 2015. Your social media demographics can change per network. By using a third-party social media management tool like Sprout Social, you gain in-depth insights to user demographics that go above and beyond what’s provided only on Facebook.

Facebook 108

Facebook Feed Feedly Social Media 108

Hootsuite

OCTOBER 15, 2020

leigh (@futuraprime) March 25, 2015. 9 inclusive design tips for social media managers. Use camel case for multi-word hashtags. Capitalize the first letter of each word to make hashtags more legible and prevent screen reader gaffs. Put hashtags and mentions at the end. — Evan Hen?leigh

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Social Media Tips Guidelines Hashtag 145

Buffer Social

SEPTEMBER 28, 2017

If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers. Medium (@Medium) February 10, 2015. In 2015, the User Happiness team at Medium did a #AskMedium campaign where they answered questions with video replies.

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Authentication Engagement Social Media How To 111

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Have a tight budget?

Social Media 175

Social Media UGC Tips CPM 175