Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. Bean, for more details about the month-long hiatus, and how she believes other social marketing teams can prioritize their own mental health.

Team 119

Team Authentication Proposal Social Media 119

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. But I also don’t want to slow down.

Team 113

Team Examples Marketing Training 113

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. Looking for More About How to Upskill Your Team?

Team 131

Team B2B Marketing How To 131

Sprout Social

JULY 21, 2020

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. Learn how your team likes to be recognized.

Team 134

Team How To Social Media Management Embedding 134

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 113

Campaign Brands Communities Industry 113

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. There is much, much more here, including breakouts by gender, region, employer type, and team size.

Research 257

Research Report Social Media CPM 257

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators.

Campaign 105

Campaign Content How To Influencer 105

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Create a team-centered environment.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

DECEMBER 20, 2022

Your brand is so much more than a logo, tagline or advertising campaign. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post?

Meeting 99

Meeting Team Social Media How To 99

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 142

Examples Campaign Tips UGC 142

The Realtime Report

DECEMBER 20, 2021

for SEO Campaigns. If you are looking for a way to increase your local web traffic in Dallas , then you have probably heard about the Google 3 Pack with respect to local SEO campaigns. If you do a search for something in your community, such as a restaurant “near me,” you will see a fold above the top search result.

SEO 91

SEO Campaign Google Overview 91

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Using tools that elevate posts your community is already sharing.

Report 111

Report Brands Library Sentiment 111

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Which campaigns were most successful? Forge a new kind of focus group Creators’ communities are living focus groups. your potential customers) can come in handy.

Products 92

Products Team Focus Group Collaboration 92

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history.

Campaign 153

Campaign How To Consultant Team 153

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. Like most of Kraft’s recent content, this campaign played into the COVID-19 pandemic. No purchase necessary.

Campaign 106

Campaign Brands Press Release UGC 106

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Packaging and presenting your pitch to get your team on board. But it’s one thing to come up with a creative idea. What’s the big idea?

Campaign 126

Campaign Social Media Marketing Metrics 126

Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? As the social media industry has evolved, each role in the marketing team has developed along with it. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Sprout Social

JUNE 18, 2020

Faced with a global crisis, social marketers have had to rethink their entire strategies and even scrap whole campaigns that no longer feel relevant. Cancelled all campaigns promoting services for the time being, but social has me thrown. your website or blog) that are being continuously updated by your team.

Team 101

Team Wiki Strategy Retail 101

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct communication. In addition, provide incentives for signing up.

Campaign 52

Campaign Social Media Marketing Metrics 52

Pam Hughes

NOVEMBER 2, 2021

Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. Likewise, the marketing community has an Agile Marketing Manifesto , which serves as a guide and reference. Prepare your team. What is Agile marketing? Plan your sprint.

Campaign 63

Campaign Strategy Marketing How To 63

Sprout Social

FEBRUARY 5, 2024

The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially. She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization.

Social Media 112

Social Media Authentication Communities Campaign 112

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Put together an approval process, and start streamlining workflows, avoiding errors, and optimizing campaigns. Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Streamline Team Member Feedback.

Process 70

Process Team Social Media Social Media Management 70

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Or will this be another one-off ad campaign?

Communities 134

Communities B2B How To Forums 134

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Social Media Strategies Summit

JULY 14, 2022

Please briefly describe the structure of your team. How many people are on your team, and where does it sit within your agency? Leveraging your community of students or employees can be very powerful! I advise people on transforming sales and marketing teams with a strong focus on digital.

Education 204

Education Case Study Overview Upcoming 204

Pixlee

JULY 7, 2021

During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. In sports, it is already expected that teams should have a strong social media presence as fans are looking for more creative ways to engage. . According to Statista , the US sports industry lost $2.2

Sports 52

Sports Team Influencer UGC 52

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. These meetings aren’t about the social media team instructing their colleagues on best practices. “I I love it if our team isn’t even talking,” Dani says. “We Her solution? Image source.

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

SocialFish

APRIL 13, 2011

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. This specific constraint was critical in creating a trending effect among the nonprofit blogging community. How we did it.

Blogger 243

Blogger Campaign Applications How To 243