Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. Conversion rates.

Social Media 134

Social Media Content Lurker Metrics 134

Ignite Social Media

FEBRUARY 23, 2017

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. Another issue in the user experience is trust.

Buy 132

Buy Social Media Social Networking Platform 132

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 240

Social Media Privacy Training Policies 240

Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? Put the "social" back in social media. I’m opening the social networking gates in 2014. Thanks for reading.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Laurel Papworth

NOVEMBER 3, 2014

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

Social Media 69

Social Media Press Release Class Course 69

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. Here are some screen captures from the conversation with PreventDisease.com (this conversation was before we traced the original image back to Reddit/Imgur). Guest post by Jenelle Conner.

Social Media 279

Social Media Meme Reddit Public Domain 279

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,

Template 111

Template Templates Social Media Strategy 111

Bill Hartzer

JANUARY 27, 2014

There are three session tracks covering the latest local social media and search-related research, and some awesome speakers with some great presentations. I’ll be presenting with Eric Enge on Social Signals and SEO , so make sure you don’t miss that one if you’re going to be attending the conference in Austin.

Microsoft 138

Microsoft Conference SEO WordPress 138

Bill Hartzer

MARCH 13, 2014

The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center , is a great conference that I’m attending and speaking at next week. I prefer the organic SEO-related sessions and the social media sessions, so my list is probably going to be a little biased towards those sessions.

Conference 164

Conference SEO Reputation Startup 164

Convince & Convert

JANUARY 17, 2014

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social used to be the last part of the conversation. The Big 3 Heading into 2014. Listen Now. The RSS feed is: [link].

Questions 137

Questions Aggregator Banking Hosting 137

yMarketingMatters

FEBRUARY 8, 2016

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook Top U.S. Smartphone App in 2015.

Social Media 100

Social Media URL iPhone iPad 100

Writtent Blog

FEBRUARY 12, 2014

57% of marketers report custom content is their top marketing priority for 2014. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% The most common content marketing tactic is social media, used by 87% of marketers. 58% of B2B marketers will spend more on content in 2014.

Content 110

Content B2B Hubspot Marketing 110

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. At its core, lead nurturing is rooted in data.

Data 118

Data Engagement Hubspot B2B 118

Twist Image

AUGUST 1, 2014

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Thinking that social media is the same as direct response. micro conversions. social media.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Writtent Blog

MAY 7, 2014

They aren’t a foolproof way to skyrocket sales and conversions rates, either. We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. The goal should always be to improve quality, conversions, and sales. Encourage Social.

SEO 110

SEO Engineering Guidelines Industry 110

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media.

Activities 100

Activities Social Media Film Mobile 100

Twist Image

JULY 25, 2014

Are there any real conversations happening out there? The point is this: I met them through (and because of) social media. Without blogs, podcasts, online social networking, I would have never met them. It''s hard to have a conversation if the main goal is to get people to buy from you. It''s been a long day.

Conversation 96

Conversation Brands Airlines Advertising 96

Twist Image

FEBRUARY 7, 2014

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). They are letting these online social networks do the heavy lifting of nurturing the brand narrative, while they focus on building mobile apps and other ways to connect.

Mobile 104

Mobile Analytics Conversation Engineering 104

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US.

Social Media 107

Social Media Survey Startup Reputation 107

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement.

Engagement 109

Engagement Social Media Class Loyalty 109

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. The NBC news conversation with Bryant Gumbel talking about the internet, and Katie Couric. social media. Where will social media reside? CEOs want to know how to deal with big data.

Domain Name 87

Domain Name Airlines Insurance Microsoft 87

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Template 56

Template Templates Social Media Strategy 56

Convince & Convert

MAY 15, 2014

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

Communities 167

Communities Google Notification Project 167

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 110

B2B Social Media Marketing Survey 110

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. billion in 2019.

Social Media 107

Social Media How To Metrics ROI 107

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Better conversion rate?

Metrics 145

Metrics Social Media Posterous Aggregator 145

Convince & Convert

DECEMBER 13, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Storytelling in 2014 from Gary Vaynerchuk. Jay is the founder of [link] and host of the Social Pros podcast. Listen Now. The takeaway?

Social Media 150

Social Media Content Case Study Retail 150

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. I’m a firm believer that writers can never do too much research on the conversations that are currently shaping their industry. SocialMention. Want to turn your articles into a visual feast?

Tools 111

Tools Content Marketing WordPress 111

Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. It’ll be full of examples so that you can see what your social media marketing plan should start including.

YouTube 87

YouTube Video Social Media Hashtag 87